When you acquire a franchise, what a franchisee is supposed to receive is a proven system for producing predictable results. The bargain they make is that the franchisor will teach them everything they need to do in order to succeed and they'll follow its direction.
How good is the marketing program?
The franchisee needs to know how well the franchisor is set up to provide ongoing support, assistance and training to help you deal with the challenges you'll face.The franshisee should also evaluate the franchisor's ongoing efforts to make its franchisees more successful by maximizing their collective purchasing power.
How strong is the ongoing support?
A good franchise opportunity will provide support both initial and ongoing marketing programs in order to produce those customers. The initial marketing program needs to drive enough trial customers into the business to solidify the primary customer base.
How much money can you make?
A franchisee needs to determine how much money a mature unit makes after operating for a few years. They also need to know how the first year or two looks financially--
"Once you find a company that meets your expectations in all four of these critical areas, make sure you match up well with the people involved. You should like them and feel comfortable about working with them,"said Richard Walinsky.
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About Franchise Traders
Franchise Traders, Inc. is a licensed affiliate of The Franchise Alliance, Inc., the leading network of franchise specialists in the United States. Franchise Traders draws on over 25 years of franchise experience provided by The Franchise Alliance. Licensed affiliates in both the United States and Canada continually bring new franchise opportunities to the awareness of The Franchise Alliance, helping Franchise Traders identify the best franchise opportunities.