NJ Nissan Dealer Pricing Vehicles Low Enough to Anger the Competition

June 22, 2010 - PRLog -- HILLSIDE, N.J. – NJ Nissan shoppers continue to find the best pricing on local vehicles at Route 22 Nissan, and they have been driving away happy in their Route 22 Nissan vehicles for many years; however, there are some people who are not as pleased with the NJ Nissan dealership’s significantly reduced pricing.
Local area competitors have been constantly complaining about Route 22 Nissan’s low pricing. Dealers such as Toyota, Honda and other Nissan and NJ dealers have been put up against the wall because of Route 22 Nissan. Those dealerships have been unable to compete with the rock-bottom pricing of Route 22 Nissan and continue to lose customers to the NJ Nissan dealership.
“We take a lot of heat for how we price our vehicles,” said Joe Gorr, general manager of Route 22 Nissan. “But that’s not going to stop us from treating our customers right. We’ve heard what’s being said about us, and it only motivates us to put our pricing lower than it’s ever been.”
Examples of pricing NJ Nissan buyers will find at Route 22 Nissan include certified pre-owned vehicle specials like the 2009 Nissan Versa for as little as $5.20 a day, or $8,778. New model pricing is already low—such as the lease special on the 2010 Nissan Sentra for $68.68 per month for three and a half years—but Route 22 Nissan is taking it one step further by letting all customers know the listed price doesn’t mean it’s written in stone. All NJ Nissan customers are encouraged to write their own deal and if it’s reasonable Route 22 Nissan will do everything in its power to find them the vehicle that suits their needs best.
“I can’t say this enough, but we always have a policy in place of no reasonable offer refused,” Mr. Gorr said. “Our customers can make an offer on any of our vehicles, new or pre-owned, and if it’s realistic, we’ll give it to them. We want to because our goal is to break our monthly sales record each and every month.”
The objective of breaking a monthly sales goal should be agreeable to any boss, but the biggest boss of all, Nissan Motor Company (factory), has been less than pleased with Route 22 Nissan for offering what it finds to be too low pricing, and has asked Route 22 Nissan to increase its pricing in order to help other Nissan dealerships sell their cars. Yet though the corporation may feel a threat of lost revenue because of Route 22 Nissan, Mr. Gorr said that’s not the case and he’s sticking to his low pricing.
“We’re still a profitable dealership and I believe it’s because we have been cutting back so drastically on pricing without eliminating any of our services or reducing total customer care. In fact, we’ve been increasing our customer service in all areas of our business so there’s no reason to stop pricing our vehicles as low as we have been.”
Route 22 Nissan will go to many lengths for their NJ Nissan customers, including stocking the dealership to its maximum capacity with more makes and models than other dealerships. Convenience abounds for NJ Nissan customers as they have the ability to watch in-depth videos about various Nissan vehicles, schedule service, or get finance information on Route 22 Nissan’s website in an instant.
For more information on substantial savings, or great new and certified pre-owned vehicles available at Route 22 Nissan, visit http://www.route22nissan.com/ or call 800-430-4209.
Route 22 Nissan sells a lot for a little, not a little for a lot. Customers have many choices at Route 22 Nissan, which proudly serves NJ Nissan drivers with exemplary customer service and delivers all the latest Nissan models in addition to unsurpassed pre-owned vehicles to buyers in New Jersey. New York, Pennsylvania and Delaware neighbors routinely make the trip to Route 22 Nissan for big savings. No reasonable offer will be refused on any new model, certified pre-owned and other used cars available at great quantities.
Route 22 Nissan is conveniently located at 399 Route 22 (US Highway) in Hillside, N.J. 07205, four minutes past Newark International Airport.