Amanda Wakeley
Amanda Wakeley launched her signature label in 1990 and over the last two decades has developed an international reputation for designing stylish, supremely luxurious, designer womenswear and luxury fashion accessories. She is the winner of several awards including three British Fashion Awards for Glamour and was awarded an OBE in January 2010. The Amanda Wakeley Bridal offering, Sposa, was introduced in 2000. The Sposa collection offers contemporary glamour, is always body enhancing with a luxurious use of fabrics, perfection of cut and attention to craftsmanship.
Thousands of brides come through the doors of the Amanda Wakeley Sposa boutique every year looking for the perfect designer wedding dress, but Amanda has found that the demand for her own personal recommendations is vast. Brides-
The Wedding Planner by Amanda Wakeley offers the discerning bride a comprehensive and beautifully designed online destination (as a bespoke, sign-in style website) and on the move (iPhone) to help her organise every element of her wedding. She can manage her guest list, plan her bridal calendar and keep track of her budget. There will also be a main Planner section breaking down all the main elements for her wedding; from the dress to the honeymoon, invites to lingerie. The bride will be given Amanda’s personal advice and recommendations within each of these individual categories; the brand that Amanda feels is the finest offering per category. Picking her perfect wedding dress, finding her perfect engagement and wedding rings, planning her dream honeymoon destination;
The bride can take and add pictures to her planner, upload docs, create appointments, share imagery and ideas with friends/bridesmaids/
The relating wedding planner iPhone app will replicate the website exactly and can either be used on its own or as an ‘on the move’ partner to the website. It will replicate all of the information and documentation the bride has gathered on the website but can handily be accessed on the move, for example at appointments and fittings.
Amanda Wakeley selects her personal favourites from some of the finest brands in the market, including Gieves & Hawkes (No.1 Savile Row) to offer the finest in Groom and Groomsmen outfits; Myla for the perfect wedding day (and night) lingerie set; Smythson for those luxury, bespoke invites and wedding albums; Mason Rose for the ultimate luxury, tailor made honeymoons and Asprey for the best choice of beautiful fine jewellery for the bride’s engagement and wedding rings as well as gifts for the wedding party.
Amanda Wakeley commented:
‘I am hugely excited about this project. The Wedding Planner is a completely comprehensive, beautifully designed and utterly useful tool that I think will make all the difference for a busy bride organising her perfect wedding. Gone are the days of lugging around heavy files and documents, with this tool, the bride can access all of her documents and information easily and simply in one place from her computer or her iPhone – or both – in an attractive, stylish online environment.
The tool has been developed with 10 years of knowledge and passion in the bridal industry, the idea was born from an understanding of what a modern bride wants. I am personally recommending my favourite bridal brands to the brides within the planner which I believe will help them in making some of those difficult decisions for the perfect big day.
My brand is all about celebrating the woman - her style, her strength, her attitude. I think this modern, stylish wedding planner does just that.’
The planner is due to launch on June 10th 2010.
The website will be free to use and available to any bride, not just those getting married in Amanda Wakeley dresses. The iPhone app will cost £2.99 to download.
More information available at:
http://www.theweddingplannerbyaw.com/
http://www.amandawakeley.com/
http://www.amandawakeley.com/
http://www.amandawakeley.com/
http://www.amandawakeley.com/
Photo:
http://www.prlog.org/
