How does CPK Mortgage add value for our clients? In an industry overrun with brokers, banks and online companies seeking your business, what is it that makes us stand above the rest? I’ve been doing a lot of thinking about these questions in the last month. Why do our clients use us when there are so many alternatives?
We are trusted advisors to our clients. We have deep industry knowledge in a tumultuous market. We know how to fit clients with the right banks to get their deals done and to help our clients achieve their goals. We believe in what we call Socially Responsible Lending, which means that we do service for the community and place our clients’ best interests above the drive for profit. We provide concierge service by keeping our clients appraised of their loan process as we facilitate the closing of their loans with minimal disruption to their lives.
Knowing what we are, we also know what we’re not. Each bank and financial institution gets the bulk of the money it lends from Fannie Mae and Freddie Mac. With everyone drawing from the same pool, there is really very little differentiation in price and fees. So while we’re always extremely competitive, we’re don’t aim to compete on price: that’s not a sustainable business model and it encourages shady dealings because other lenders will seek to undercut and hide costs. Honesty and service are the hallmarks for which we are known.
In a Bob Tedeschi article in The New York Times entitled, “For Mortgage Shoppers, Less Can Be More,” he looks at how when people apply for loans on websites claiming to have remarkably low rates, they often receive a “flood of calls and e-mail messages from brokers and lenders soliciting business.” The problem with this, according to Tedeschi, is that “lenders pay [websites] for the right to present their offers.” Buyers beware. When looking for your home financing needs, trust us for local, consistent, honest, and dedicated service over online ads that suck you in with offers that are often too good to be true.
