The global economic crisis severely impacted the consumer appliances market, especially the changes of the HUF/EUR exchange rate, the VAT increase during 2009, which led to higher cost for every market player, and the declining numbers of customers which is the worst consequence of the recession. Even with retailer discounting aimed at stimulating demand there was little that could alleviate declines in the Hungarian market over the course of 2009.
Euromonitor International's Consumer Appliances in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
For more information or to purchase this report, go to:
- http://www.fastmr.com/
Partial Table of Contents:
Consumer Appliances in Hungary
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Recession and Economic Climate Impact Consumer Appliances
Value Affected As Retailers Discount and Low-end Categories Take Centre Stage
Big Ticket Items Particularly Affected During the Recession
Energy Efficiency A Macro Trend
Built-in Appliances was Hard Hit by Housing Market Slump
Key Trends and Developments
Declining Purchasing Power
Continuing Negative Growth in Consumer Appliances
Increased Vat
Real Estate Directly Impacts Major Appliances, Especially Built-in
Growing Need for Energy Efficient Appliances
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Sector/Subsector 2004-2009
Table 2 Replacement Cycles of Consumer Appliances by Sector 2007-2009
Market Data
Table 3 Sales of Consumer Appliances by Sector: Volume 2004-2009
Table 4 Sales of Consumer Appliances by Sector: Value 2004-2009
Table 5 Sales of Consumer Appliances by Sector: % Volume Growth 2004-2009
Table 6 Sales of Consumer Appliances by Sector: % Value Growth 2004-2009
Table 7 Sales of Major Appliances by Sector and by Built-in/Freestanding Split: Volume 2004-2009
Table 8 Sales of Major Appliances by Sector and by Built-in/Freestanding Split: Value 2004-2009
Table 9 Sales of Major Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2004-2009
Table 10 Sales of Major Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2004-2009
Table 11 Sales of Small Appliances by Sector: Volume 2004-2009
Table 12 Sales of Small Appliances by Sector: Value 2004-2009
Table 13 Sales of Small Appliances by Sector: % Volume Growth 2004-2009
Table 14 Sales of Small Appliances by Sector: % Value Growth 2004-2009
Table 15 Company Shares of Major Appliances 2005-2009
Table 16 Brand Shares of Major Appliances 2006-2009
Table 17 Company Shares of Small Appliances 2005-2009
Table 18 Brand Shares of Small Appliances 2006-2009
Table 19 Major Appliances by Distribution Format: % Breakdown 2004-2009
Table 20 Small Appliances by Distribution Format: % Breakdown 2004-2009
Table 21 Forecast Sales of Consumer Appliances by Sector: Volume 2009-2014
Table 22 Forecast Sales of Consumer Appliances by Sector: Value 2009-2014
Table 23 Forecast Sales of Consumer Appliances by Sector: % Volume Growth 2009-2014
Table 24 Forecast Sales of Consumer Appliances by Sector: % Value Growth 2009-2014
Table 25 Forecast Sales of Major Appliances by Sector and by Built-in/Freestanding Split: Volume 2009-2014
Table 26 Forecast Sales of Major Appliances by Sector and by Built-in/Freestanding Split: Value 2009-2014
Table 27 Forecast Sales of Major Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 28 Forecast Sales of Major Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2009-2014
Table 29 Forecast Sales of Small Appliances by Sector: Volume 2009-2014
Table 30 Forecast Sales of Small Appliances by Sector: Value 2009-2014
Table 31 Forecast Sales of Small Appliances by Sector: % Volume Growth 2009-2014
Table 32 Forecast Sales of Small Appliances by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Bsh Kft
Strategic Direction
Key Facts
Summary 2 BSH Kft: Key Facts
Summary 3 BSH Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 BSH Kft: Competitive Position 2009
Electrolux Lehel Hutogepgyar Kft
Strategic Direction
Key Facts
Summary 5 Electrolux Lehel Hutogepgyar Kft: Key Facts
Summary 6 Electrolux Lehel Hutogepgyar Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Electrolux Lehel Hutogepgyar Kft: Competitive Position 2009
Euronics Kft
Strategic Direction
Key Facts
Summary 8 Euronics Kft: Key Facts
Summary 9 Euronics Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Samsung Electronics Magyar Rt
Strategic Direction
Key Facts
Summary 10 Samsung Electronics Magyar Rt: Key Facts
Full Table of Contents is available at:
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About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at http://www.fastmr.com/
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