Kroger is the leader in US supermarkets, a status it maintains through its Customer 1st strategy. While it cannot match Wal-Mart on price, Kroger invests in offering friendly service, fast checkouts and expanding its natural and premium food offer. Kroger boasts a successful, three-tier range of private label products. As the US economy has spiralled downward, Kroger has been faced with keeping costs under control while offering more price discounts, a strategy it undertook well.
Euromonitor International's Kroger Co in Retailing company profile offers detailed strategic analysis of the company's business, examining its performance in the retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success
Product coverage: Non-Store Retailing, Store-based Retailing
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retailing industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Report Table of Contents:
Scope
Strategic Evaluation
Competitive Positioning
Geographic Opportunities
Channel Opportunities
Brand and Private Label Strategy
Recommendations
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at http://www.fastmr.com/
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
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