Production is also on the rise, a trend that we expect to continue throughout our forecast period. Based on the number of carmakers adding shifts and ramping up output in the country, coupled with better-thanexpected output in Q110 of 511,125, we have raised our production forecast for 2010 to show growth of around 19%. However, as this is largely due to the low base effect from 2009 when inventories were heavily slashed, we expect growth to return to an annual average of 5% from 2011 through to the end of 2014 as investment projects come into play and labour agreements ensure that the Detroit Three keep an agreed proportion of North American output in Canada.
Although we believe Canada has proven more stable than the US in terms of returning to natural and sustainable vehicle sales growth, the market ranks much lower in BMI's Business Environment Ratings for the automotive industry in the Americas region. The country ranks eighth with a score of 42.6 out of a possible 100. Despite the lower ranking, the country scores highly for its regulatory environment, reflecting free trade agreements (FTAs) such as the North American Free Trade Agreement (NAFTA). Canada has also won investment projects over the US because it is seen as yielding better results. The market scores lower in the country structure category, however.
Sales for April showed that those brands with incentives in place fared best, with Ford Motor, Chrysler and Hyundai Motor, all registering double-digit growth, while General Motors Company (GM), which hung on to its lead, has announced it will introduce incentives in May after its sales fell by 21%. However, GM is now operating with just four brands. For the first four months combined there has been a shift in position, with Ford taking the lead ahead of GM, with Chrysler in third and Toyota fourth.
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Report Table of Contents:
- Canada Auto Industry SWOT
- Canada Political SWOT
- Canada Economic SWOT
- Industry Developments
- Production And Sales
- Table: Canada Autos Sector - Historical Data And Forecasts
- Table: Canada - GDP by expenditure
- Economic Contribution
- Table: Canada Auto Sector - Historical Data And Forecasts
- Table: Canada - Top 10 New Vehicle Sales, 2009 (CBUs)
- Table: Canada - Top 10 New Vehicle Sales, Jan-Apr (CBUs)
- General Motors Company (GM)
- Ford Motor
- How We Generate Our Forecasting Model
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