Cold Calling on the increase as businesses look to the future

June 18, 2010 - PRLog -- These days, you will see more and more businesses using some method of "cold calling". In fact it is now becoming the most frequent way to market. Even top Fortune 500 companies use it in some way.

But many people frown at the thought of cold calling, especially sales people. The very thought of calling up a complete stranger sends shivers down the spines of many.  But the reality is that it works. Those that use it see ten fold better results than traditional advertising.

So why do many run away from the idea? "It's because most people are scared of the word NO and being rejected," said Terry Simons, who runs free cold calling training on his website. "If only they understood that it's never personal, they can make tons more sales and win more new business," he added.

Of course actually going out there, or picking up the phone to cold call for the first time is not for everyone. But with a little guidance anyone can do it. "That's why we are offering a free cold calling course that customers can learn, in the comfort of their own home", said Terry. It is hoped that with a little bit of 'inside knowledge' anyone can master the art of cold calling.

To sign up for one of Free Cold Calling Master Classes, visit http://www.coldcallingmasterclass.com and fill in the simple form.

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Cold Calling Master Class helps individuals and businesses to transform sales success through cold calling. They run a free master class that can be studied at home.