The telecommunications giant outsourced Marketing Endeavours to assist with customer acquisitions back in 2008. The expansion of their customer base as been a steady incline over the last 2 years and the new customers gained by the Tiscali buyout catapulted TalkTalk into second place behind BT in Britain's residential broadband market.
This is great news for Marketng Endeavours, results are what counts and these figures demonstrate the contribution the growing marketing firm have made to TalkTalk's expansion goals.
TalkTalk will now seek to maximize revenue and loyalty from its existing customer base and will focus on improving customer integration over the next quarter.
Last week, TalkTalk made news again when praised for their contribution to 'Race Online 2012'. The goal fo the campaign is to encourage, educate, train and inspire people to get online. UK Digital Champion Martha Lane Fox described TalkTalk as 'a core, first-wave partner' in their commitment to helping extend broadband services to the ten million UK citizens who have never been online. TalkTalk's commitment to this campaign has been a win-win situation, encouraging new customers increasing revenue and contributing to Britain's education of the online world.
