Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition
Table of Contents :
Chapter 1: Executive Summary
Scope and Methodology
Five Product Classifications
Product Categories
Formulation Quality
Sales Venues: Retail and Foodservice
Forms, Sizes and Shapes
Hard-Frozen vs. Soft-Serve
Health and Wellness
Size and Growth of the Market
Sales to Grow From $24.6 Billion to $26.5 Billion by 2012
Table 1-1: U.S. Sales of Frozen Desserts, 2005-2014
Market Share by Product Category
Figure 1-1: Share of U.S. Frozen Desserts Sales by Category, 2009 (%)
More Than Half of Sales From Foodservice
Table 1-2: U.S. Sales of Frozen Desserts by Channel, 2005-2009 (in million $)
Ice Cream Leads, But the Buzz Is in Frozen Yogurt
Growth of this Mature Market Is All About Dollar Sales
Global Market Close to $74 billion
Figure 1-1: Share of Global Frozen Dessert Market by Region, 2009
Nestlé, Unilever, Baskin-Robbins, Dairy Queen, Häagen-Dazs, Ben & Jerry’s are Global Leaders
The Marketers
All Types of Marketers
A Changing World of Marketers
Sales Outlets
Scoop Shops Sell the Most Foodservice Frozen Desserts
Traditional Supermarkets Sell the Most Retail Frozen Desserts
The Consumer
How the Economy Impacts Frozen Dessert Purchases
Health and Wellness Revolution
Household Use of Frozen Dessert Products
New Product Trends
Simplicity and Localism Pace Product Developments
Focus on Health and Nutrition
Private Label Steps Up
Pursuing the Hispanic Consumer
Going Organic
Sports Entertainment, and Charitable Tie-Ins Still Flourish
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