Changing Face of Real Estate - Pismo Beach

Innovation has changed the job of a Realtors. Ed Poppino of Real Estate Central Coast Pismo Beach explains how his company evolved into an Online Leader with cutting edge MLS search Covering San Luis Obispo and Santa Barbara Counties.
By: Ed Poppino
 
June 16, 2010 - PRLog -- Real Estate Central Coast Portal - The New Technology

The new look of RealEstateCentralCoast.com/ has buyers flocking to the site for many reasons and the effects have changed the business for Realtors.
This website portal is now a step up on the game for the highly competitive industry of online real estate. Although still important aspects of the system, websites are no longer just advertisements for Realtors. The new age technology has home buyers driving their own campaign to find a house. The effects on daily business have transformed the occupation of today's Realtors. Although RealEstateCEntralCoast.com is focused on the Central Coast of California particularly the Pismo Beach, Shell Beach and Avila Beach areas of San Luis Obispo County the system is emerging industry wide.

What's Available?
The major developments have been in IDX/MLS technologies, mapping/satellite technologies, video/picture advances and general communication systems.
Other advances which have changed the industry are Cellular Phone and GPS  technology but we will cover those in another article.

IDX/MLS
The MLS or Multiple Listing Service has long been the key to business as a Realtor. The Multiple Listing Service is a database of homes listed for sale in a particular region. Property details, pictures, documents, and confidential remarks are attached to a listing. MLS systems have long been available via the internet to home buyers but they were seldom used. the early technology was clunky and often out of date.
Today's MLS systems are clean fast and easy to navigate. Combining this with an IDX system has allowed agents and brokers to distribute MLS content directly to home buyers. IDX stand for Internet Data Exchange. IDX is a system that lets real estate brokers show MLS information about for-sale homes on their websites.

Mapping/Satellite Technology
There is no doubt that mapping and satellite technologies have evolved rapidly with the advent of the Internet. For the Real Estate professionals these advances have been a great time saver. Simply sending their client a link via Google maps can provide a wealth of information about the property. The maps provide a geographic picture showing highway access, schools, parks, hospitals and more. The satellite photos allow the client to see actual aerial shots and street level virtual tours. They can look at the neighbors houses and general street scene.

These advances has change the nature of a career as a Realtor. Today Realtors must keep up on new technology and adapt it to their industry. website programming and SEO or search engine optimizing are two critical components to a Realtor Success on the Internet. These services can be expensive so many Realtors are forced to become experts themselves.  RealEstateCentralCoast.com delivers listings and a high level of details to the client letting the buyer shop and compare without pressure.

# # #

Real Estate Central Coast has moved ahead in the game of capturing online Real Estate buyers searching for homes on California's Central Coast. Offering a free MLS search and email alerts the system allows home buyers to view homes available via the Central Coast MLS system.
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