Ron Cruse Gives Best "Lessons" for Overcoming Real Challenges in Today's Risk-Plagued Global Economy

June 15, 2010 - PRLog -- International business authority Ron Cruse offers a unique personal narrative and rare insight into the behind the scenes manipulations of international business dealings in his book, Lies, Bribes & Peril—Lessons for the REAL Challenges of International Business (iUniverse 2008, rev 2009). "This is a must-read for anyone under 45 who desires to achieve even a modest amount of success over the next 20 years in a dramatically changing global economy,” said Cruse.

His objective for writing the book was to be able to educate those striving to improve their international business skills or desiring a better understanding of how cultural diversity affects business transactions. While key elements of integrity and ethics differ widely from country to country, business transactions are successful only when those involved understand and operate within the accepted cultural norms. By presenting his personal observations and conclusions, he provides tips and insights in the book that are not covered in business management and economic textbooks or even in university classes. These real-world lessons generally are learned through personal experience.  Each chapter “lesson” gives the reader valuable insight that can be applied in similar situations.

In Lies, Bribes & Peril, Cruse chronicles his business experiences from his first international business trip in 1982 to Saudi Arabia on behalf of a shipping firm specializing in international freight forwarding through his many experiences related to the international shipping companies he founded (including his present company, Logenix International) and the eighty countries in which he conducted business. Dealing with the complexities and sensitivities of international operations, Cruse exposes the raw realities of what it really takes to actually succeed in international business and from a truly unique perspective. Available on most online book sellers including Amazon, Barnes & Noble, Tower Books, iUniverse.

About Ron Cruse

As CEO of Logenix International, LLC, Cruse has built three extraordinarily successful businesses. Profiled in Forbes Magazine, Financial Times, and in industry magazines such as Logistics Today as well as on bb countless television, radio and web news programs, Cruse continues to be involved in world headline making events. His career journey, along with the realization that the down-in-the-trenches, practical training necessary to navigate the real world of international commerce was not to be found in any college curriculum, is the inspiration for the book, LIES, BRIBES, & PERIL: Lessons for the REAL Challenges of International Business.

http://www.roncruse.net
http://liesbribesandperil.wordpress.com
http://logenix-intl.com

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