Altus Alliance Hits $100 Million Milestone in First Decade of Operation

June 15, 2010 - PRLog -- Seattle, WA – June marks a major milestone for Altus Alliance, the Pacific Northwest’s leading revenue traction firm focused on startups and new ventures within larger companies. This month Altus Alliance surpassed $100 million in revenue generated directly from the sale of products and services on behalf of its outsourced sales and business development clients. In addition, the firm has contributed another $150 million in revenue indirectly for clients through alliances and proprietary sales process optimization practices.

“Altus helped us define our target customers and close most of our key accounts, “ said Mark Vrieling, CEO of ScreenPlay Inc. “Within a few quarters we transformed a bi-product of our core offering into a significant revenue contributor that later eclipsed our other offerings.”

Since launching in 1999, Altus Alliance has helped over 75 startup, technology and healthcare clients accelerate revenue traction through three core service offerings, including:

•   Market Driven Baseline: Developed in collaboration with ex-Veritas CEO Mark Leslie and Stanford University, Altus Alliance’s Market Driven Baseline service leverages the principles of the Sales Learning Curve to validate product and go-to-market assumptions during the initial sales effort and before a company incurs the high cost of deploying a sales force.

•   Business Development Traction: With decades of both Fortune 500 and startup experience under their belt, Altus Alliance partners and associates validate a sales and market strategy by managing the sales process and closing direct deals and partnerships leading or along side the management team.

•   Sales Process Optimization: By implementing proven sales process methodologies, institutionalizing those sales processes and then creating a winning selling environment, Altus has helped many companies build, re-engineer, or fine-tune their sales organizations.

“Altus Alliance’s business development and sales services, whether through our consultative practices or hands-on engagements, have helped 75 new ventures gain revenue traction while mitigating execution risk,” said Dave Jones, Managing Partner at Altus Alliance “New ventures must constantly evolve in response to market feedback and rarely have the time or resources to maximize their odds of success on all fronts. Altus’ leveraged business model, grounded in revenue delivery versus high fees, offers new ventures experience, best practices, and top line results that they might not otherwise be able to afford. With a proven process and team in place, our clients are able to grow revenue from a solid foundation.”

“All Star’s revenue grew to $37 million while working with Altus Alliance. By implementing their scalable sales management practices and methodologies focused on tracking, accountability and compensation, we improved sales by over 35% in a complex and rapidly growing environment,” said Doug Brown, President and CEO, All Star Directories.

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Seattle-based Altus Alliance is the Pacific Northwest’s leading revenue traction firm serving new ventures with customer-driven sales strategies executed through direct or channel sales results, cost-effective sales processes and structure, and placement services. Since 1999, Altus Alliance has accelerated revenue at over 75 public and private companies, including DocuSign, All Star Directories, AdReady, Netscape, Bloomberg Financial, and Sony. Altus Alliance partners each have a proven track record of start-up success as well as Fortune 100 experience at such companies as Apple, Dell, IBM, Intel, HP and Oracle. Altus stands behind its work with a highly leveraged business model based on compensation for revenue impact or direct delivery. For more information visit http://www.altusalliance.com, email info@altusalliance.com or call 206.438.1890.