The first challenge for Blizzard was to refresh a very dated web design. "first we wanted to bring a clean look to the website that didn't have that old industrial feeling. They really had an old nineties industrial design" said David Blizzard, president of Blizzard Digital Corporation. The team at Blizzard worked with BCT to determine their goals, requirements, and expectations and then with that information they were able to come up with a budget for design and initial marketing.
One of the challenges they face when dealing with a specialty business is the content and making sure it addresses the correct audience. The content for BCT needed to be technical and present the client as an expert in their field. Conveying that idea to plant managers and, at the same time, not speaking above the technical level of the suits that make final decisions was challenging. The next challenge was to find out where potential clients were searching for partners and what they are searching for. Wastewater management is not an industry where you throw up a website, tell a few people, and then you have success.
BioConversion Inc. is a minority owned company and a member of the United States Women's Chamber of Commerce. They provide products and services that help factories and municipalities reduce costs by meeting regulations and requirements for waste water treatment and disposal. The company was founded in 2001.
Blizzard Digital is an Internet Marketing company located in North Georgia. They provide design, marketing, search optimizations, and conversion optimization services to small business owners throughout the United States. The company was started in 1996 and incorporated in 2000.
You can find BioConversion Technology online at http://www.bctweb.com and Blizzard Digital at http://www.blizzarddigital.com
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Internet marketing and managed web service provider. Web design, search optimization and pay-per-click professionals.