Zipsmart Launches Cheaper, Easier, More Practical Solution To Internet Search Marketing

June 11, 2010 - PRLog -- As consumers continue to abandon the yellow pages in favor of internet search, businesses are finding it increasingly difficult and expensive to get prospects to find and click on their sites… until now.
           
Zipsmart.com has launched a more intuitive, practical, easy and substantially less expensive alternative for companies seeking local buyers from the search engines. Until now, the basic approach has been organic search engine optimization (SEO) or pay per click (PPC) search. The Zipsmart solution offers something of a hybrid that can cut out the competition, sending leads directly to a subscriber’s business, and in some cases, even convert the lead for them.
           
“When a consumer searches a keyword and then clicks on one of our directories, they are immediately given the opportunity to find a vendor in their area by entering their city or zip code. Once they hit submit, they are immediately taken to our exclusive subscriber company for that zip code. And they see only the subscriber’s site. No competition,” says Jake Ackerman, Executive Vice President of Zipsmart. “What they DON'T see is a mess of results, banner ads, more search engine ads, and all the clutter. We essentially take care of the Search Engine Optimization (SEO) for the business, then, on a zip code-by-zip code and keyword-by-keyword basis, the client pays one low, flat fee, monthly, for all the leads they receive from searches to those keywords in those zip codes.”
           
Ackerman claims that current SEO or PPC models make it far too difficult, time consuming and expensive for most businesses to benefit... with measurable results taking from 4 weeks to 6 months. "And competition for the traffic is only getting fiercer."

"With traditional marketing methods," Ackerman says, "business owners can spend a thousand dollars to send out a postcard and make the phone ring. The problem with SEO and PPC is that businesses have to spend money for months before they get the results. And then after all that, they feel their back is up against the wall if they ever quit; they lose everything they have done up to that point."
           
Zipsmart.com improves the odds significantly for the business because its technology targets more than 100,000,000 searches per month in targeted industries, and claims it can begin delivering traffic to its clients within minutes of them signing up. And the customer never has to learn a complicated ad interface or choose keywords.
     
“Companies are currently paying thousands per month for SEO services and often thousands more for PPC management. Our service gives them a simple, exclusive and highly targeted solution at an incredibly low price, and we don’t even ask for a long-term contract. Businesses can opt in and out of as many websites and zip codes as they want,” Ackerman says.
           
Until a company locks out the competition by subscribing to a given domain name and zip code, Zipsmart serves the searching consumer by giving free listings to all known companies in any geographic location nationwide.
         
Interested companies and consumers can find out more about Zipsmart’s unique service by clicking on www.zipsmart.com.



EDITORS NOTE: Mr. Ackerman is available for interviews about online search marketing as well as the Zipsmart company and solutions, by calling 866-994-2226, or by sending an email request to: news@zipsmart.com

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ZipSmart started as its founders became frustrated with the options for taking their business online. They were confronted with lots of challenges... spending money to get a website designed, spending money to keep up with content, spending money to "Optimize for Search Engines," spending money to pay to get clicks on their website (pay per click), then spending money to have the site re-engineered to convert more clicks, then spending more money to make the site functional... it all added up to spending lots of money!

While this process is costly, time consuming, and overwhelming, the simple facts the founders of ZipSmart could not ignore is that more consumers every day are going to Google, or other internet based tools to find the things they need. There simply HAD to be a smarter way... and after years of searching and trying the other options... ZipSmart was born.