The weekly comic strip is an innovative marketing effort of the relatively new website, Dollar a Day Gourmet, whose mission is to help people save money on their food bills while not sacrificing taste, variety or nutrition. They also sell their own brand of discount cooking spices in a convenient one ounce size at what they claim to be the lowest regular retail price in the United States, just 98 cents an ounce. This beats their closest online competition, MySpiceSage.com, who sells a one ounce size of many spices for two dollars even, by more than 50% .
Dollar a Day Gourmet takes on not only MySpiceSage.com, but also Spice Grocery Store Kingpin McCormick, the biggest retail spice retail brand, whose oregano goes for as much as $8.08 an ounce in grocery stores. The 98 cent rock bottom price also deliberately is a penny less than the 99 cent store brand offered by Walgreen's.
Dollar a Day spokesman, Chef Monk, says the site is able to sell a competitive product of high quality and freshness by cutting out the many middlemen in the supply chain and operating on a tight budget while just taking a small profit.
"We don't deny that McCormick sells a great product, but we do challenge them and consumers to compare it to ours and see if it's really worth more than eight times the money.," said Chef Monk.
"The fact is that cooking spices are one of if not the most outrageously marked up things on the grocery store shelves, and the offering is in line with our philosophy of how to eat well for less, and to do that, you need to learn how to use spices to the maximum advantage. Our price of 98 cents an ounce is the lowest price in America, and our shipping and handling is FREE. In addition to that, we let people design their own private label at no extra charge."
In comparison, online competitor MySpiceSage.com doesn't offer free shipping and handling until your order reaches $40.
Dollar a Day Gourmet is also currently giving away a limited number of one ounce free samples of their selection of sixteen spices to visitors to the site in promotion of their July 4th, 2010 Spice Taste Test Challenge, in which they invite people across America to judge for themselves in their holiday barbecues and cookouts, results to be published on the site.
So, whether you're looking for weekly laughs and entertainment with "Chef Monk and Pate's Kitchen Cabinet," a great gift for anyone who cooks with their private label spice offering, or just a good old American bargain, the aggressive marketing and fun loving style of Dollar a Day Gourmet is bound to rattle some pots and pans in the online cooking world.
Check out and enjoy the very first weekly edition of "Chef Monk and Pate's Kitchen Cabinet" at http://www.dollaradaygourmet.com/
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Dollar a Day Gourmet is the online home of fantastic advice on how to save money on your food bills, innovative ideas to make life easier in the kitchen and better in the dining room, also THE place to get your very own private label spices for just 98 cents an ounce.