MIAMI, Fl. – Gone are the days of finding fashionable beachwear only while vacationing in a tropical location or at designer prices, with the debut of Float Life, a new lifestyle collection of affordable resort wear.
Float Life brings the “laid back luxe” vibe of seaside living to anyone seeking to break away from cookie-cutter resort wear with fun, unique fashions. The collection of tunics, cover-ups, swimwear and accessories is scheduled to make its QVC® debut on Tuesday, June 15 at 7 PM (ET).
Created in response to a void in the fashion market for exceptional, affordable resort wear that provides a point of difference, Float Life designer Ramona Senese combines her own hand-drawn, one-of-a-kind prints and beautiful designs with luxurious textiles from around the world. As a prominent clothing designer, Senese’s life-long passion for beach living has provided inspiration for her unique pieces. The collection offers refreshing new clothing options and transitional pieces for women who enjoy sun-filled days spent on or off the beach, yet items that can be used year-round. Exquisite attention to detail can be found on every item with prices ranging from approximately $27.00 to $79.00.
Float Life’s bright colors and unique designs are anything but typical. Fabric prints are hand-drawn by Senese rather than computer generated, forming wearable art pieces sure to bring a little sunshine into any day. The light, flowing, silk and cotton blend apparel items are easy to wear and include exquisite details such as wooden beads and patterned linings. Inspirational beach-themed quotes on most labels read “love the life you live” and “a life without love is like a beach without water.” All apparel items are made in the USA and offer women nationwide a way to embrace the luxury of designer resort wear without designer prices.
The Float Life collection is scheduled to be available through QVC beginning June 15, 2010 at 800.345.1515 or www.QVC.com.
About Float Life, LLC
Florida-based Float Life, LLC offers an upscale, lifestyle brand of unique women’s resort wear and accessories at affordable prices. Incorporating one-of-a-kind prints and luxurious fabrics designed by Ramona Senese, Float Life strives to provide “laid back luxe.” Consumers are invited into a world of sun-kissed style, year round. For more information, visit Float Life on the web at www.FloatLife.com.
