iPhone app contributed to local theatre by ATIV helps embrace sustainability and social networking

June 9, 2010 - PRLog -- - Santa Rosa - ATIV Software today donated the free iPhone app SRT iPlay to support the local community's performing arts program. The app is based on ATIV's platform EventPilot and provides performance information, the complete summer schedule and social networking with Twitter integration.

The donation represents a new direction in integrating latest mobile technologies and social media to promote local theatre. It creates a a new opportunity to engage younger audiences and to enable a conversation between actors and audience that extends beyond the showtime.

"The SRT iPlay app is exactly the kind of marketing tool that theatres need to embrace for both sustainability and social networking. We are thrilled offering the app for our 2010 summer season," said James Newman, Artistic Director of SRT.

“The SRT iPlay app brings a new dimension to the theatre going experience, not only by allowing audiences to access the entire theatre program on the spot, but also by enabling communication between the audience and the performance company,” said Eric Converse, Founder of ATIV Software.

More information about EventPilot is available at http://www.ativsoftware.com.
The download link and a short feature video for SRT iPlay are available at http://www.ativsoftware.com/srt.

Watch the video http://www.youtube.com/watch?v=WcST6s9FdEM.



About SRT
The Summer Repertory Theatre is a summer arts program of the Santa Rosa Junior College. Over the course of the seven week summer season, five different plays are performed simultaneously with company members from all over the world.
For more information, visit http://www.summerrep.com

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ATIV Software provides cross-platform custom mobile app development and offers EventPilot, the cross-platform mobile conference guide for event and meeting planners (iPhone, iPod Touch, iPad, Android, BlackBerry, and web-enabled mobile devices).