Karen Lavery, Director of Operations, Bucks & Montgomery Living
June 8, 2010
Bucks & Montgomery Living Magazine
launches a unique initiative:
Bucks & Montgomery Living Television
Bucks and Montgomery counties—
More than 100 guests attended the launch party last night for Bucks & Montgomery Television, a new cable program broadcast on WMCN-TV. (See local listings for channel and schedule.) Bucks & Montgomery Living Magazine has created an innovative multimedia venture—the only publication-
As many print publications across the country scale back, Bucks & Montgomery Living Magazine instead has found this way to expand, better serving its readers and its advertisers:
“We are thrilled to be taking print media to the next level,” said Karen Lavery, the publication’
The television show consists of nine segments featuring businesses that advertise in the print publication. Each advertiser purchasing a cover gets a two-page profile inside the magazine and now has the option of also getting a 2½ minute spot in the 30-minute program as well.
Produced and hosted by Emmy-award winning journalist, Rich Noonan, former anchor of Channel 29 News in Philadelphia, the spots are not bland infomercials. Rather Noonan takes the approach he knows well.
“I’m a news guy. I know that behind each of these businesses lies a story just waiting to be told, and I’m honored to be able to help tell them,” he said. “Each spot is a mini-documentary letting the viewer inside the life of the business and the people who work there.”
Additionally, the digital magazine show and the print publication are tied through the use of Microsoft Tags, new technology that is catching on across the country. The tag is a small multi-colored square printed within an advertisement or feature story. Users simply download the free app from Microsoft into their web-enabled (smart) phone. Then they snap a picture of the tag with their phone, which takes them directly to the business’s web site or, in the case of Bucks & Montgomery Living Television, to the spot produced for the show.
Tag provider, Michael Rubillo with The Catalyze Group, Inc. of Doylestown, believes the interactive capabilities between print and digital content providers are just beginning, with untold future benefits for both readers and advertisers.
“These tags enable the publisher to tie the paper content to the electronic world, one of the first times this has been able to be done easily,” said Rubillo. “Now readers can see videos and flash animation, content that can change on a regular basis.”
Joe Krause, president of JAKIB Media Partners in Jenkintown, a producer of video news stories, brought Lavery and Noonan together several months ago with an idea of creating something new and exciting for this media market.
“I wanted to use the 30 minutes of television time to tell great stories and bring the magazine to life,” said Krause. “This hybrid partnership will set the standard for innovative campaigns that produce measurable and meaningful results.”
The guests watched the show’s premiere at the Freight House Restaurant in Doylestown, which hosted the evening, and the consensus was—success!
“We believe this is the first venture of this type in the country—of a magazine that connects Microsoft Tags with its own TV show,” added Lavery. “It’s progressive and connects advertisers and readers and viewers in a whole new way, in a whole new dimension.”
“Every business has a story beyond what they usually promote,” said Noonan. “And when you go deeper, you find stories that resonate with potential customers. I find the interesting thread that ties it all together, to make viewers actually feel something. That’s what we’re going to do.”
The event was planned by Lime Events and Buckshappening.com.
“We are very excited to be involved in something so revolutionary,”