As rapid industrialization and global awareness about ethical issues in food consumption is well known around the world but still unfortunately it is considered as a myth in Pakistan when we talk about Halal consumer products, e.g. Halal apple juice. Generally in global market, while specifically in Pakistan Muslim consumer is not well aware about industrial processing so cant think in-depth about Halal issues. This is a fact that Halal awareness among Muslim consumers in Pakistan is not as significant as those in other Asian countries such as Thailand, Philippine, Malaysia or Indonesia (M. Jahangir (PhD), The Hague, 07-05-2010)
To respect the consumer demand locally while supporting Pakistan based Industry to reach global Halal market, Halal Assessment & Certification Institute pvt. Ltd. has been established in Pakistan.
For further details please visit: www.halaltayyab.com
