Instant Delivery of Customer Opinion means Big Savings in Market Research Expenses
Vancouver, British Columbia, June 8, 2010 – The recent release of CustomerInTM gives consumers the power to deliver instant feedback on their shopping and dining experiences from their smart phone directly to the vendor – and this could mean serious trouble for Market Research companies down the road.
CustomerIn challenges conventional feedback and information gathering services with its innovative tap and type technology. Once the consumer touches the CustomerIn tile on their smart phone, a map of the person’s surroundings pops up complete with pins that flag all retail outlets within a 100 meter radius. This “location-
By changing the dynamics of what can often be an arduous feedback process, CustomerIn gives conflict-wary consumers and consumers who never seem to get around to completing those market research questionnaires, the opportunity to communicate their thoughts with no more effort than it takes to send a text message. In turn, businesses benefit from instant, unbiased and unfiltered customer feedback . The potential savings on marketing research expenses for companies wishing to fully understand customer needs is enormous.
“Customer satisfaction data collection just got a whole lot more convenient and affordable”, explains Frederico Rego, President of CustomerIn, “our product allows businesses to really connect with their customers. The opportunities for achieving solid customer retention are endless.”
CustomerIn is banking on basic human emotion to propel their feedback application quickly into the mainstream. Consumers can either praise their vendors, or they can cry foul but either way, now its easier than ever before to let businesses know what you really think. “Let's face it” explains VP Dave Dieno, “It feels good to vent. And it feels even better to be validated in return”.
CustomerIn was co-founded by John Hunter, Frederico Rego, Dave Dieno and Bob McMillan in order to provide customers and businesses a platform from which a mutually beneficial relationship can be fostered through the instant exchange of information. www.customerin.com.
