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(San Rafael, CA) – Tom Marx, president, The Marx Group, will be the guest speaker for the SEMA Webinar, "Produce the Perfect Product Launch," on Thursday, July 1. Marx, an active member of SEMA, will help aftermarket professionals learn proven methods to leverage their next product launch so they can benefit from improved sales and awareness. The webinar will take place from 10 am to 11 am (PST).
“In a crowded marketplace, you can't afford to miss a beat with a new product launch,” said Marx. "After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed, and the product never reaches its sales goals."
Whether companies are contemplating a product launch or are already down the road in the process, Marx will help explain the most important things to focus on. This includes what Marx calls the six P's: Planning, Product, Pricing, Placement, Promotion and Participation. Marx is a past president of the Automotive Communication Council (ACC) and writes two monthly eNewsletters that provide marketing, business management and merger and acquisition insights and strategies.
For more information on the SEMA Webinar, visit http://www.sema.org/
Based in San Rafael, Calif., with offices in New York, Chicago and Nashville, The Marx Group offers strategic business consulting, as well as full-service marketing communications and PR programs. For more information call (415) 453-0844, or visit http://www.themarxgrp.com.
About The Marx Group
The Marx Group is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including business development strategies, lead generation programs, customer retention processes, on-line marketing, advertising, public relations, collateral, tradeshow programs, and interactive design.
TMG began as an advertising and marketing agency in Southern California in 1982. Now based in San Rafael, the company has creative and account teams in New York, Chicago, Nashville and Los Angeles. TMG team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs.
Photo:
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