MANASQUAN, N.J. -- Word-of-mouth remains the most effective way to market a hospice, build census and increase referrals.
More than 35 years after hospice care became a reality in the United States, many hospices are still struggling with issues like the lack of public understanding of the hospice concept of care.
To help hospice and palliative care professionals expand and ‘spread the word’ about their program, a new team training session has been planned on just that subject.
Building Community Awareness Face-To-Face, a new 60-minute hospice training audio conference-webcast is scheduled for Wednesday, June 23, at 1:30 p.m. Eastern Daylight Time.
The goal of this practical low - cost training program is to provide hospice professionals and key managers and staff with practical, easy to do, tips and tools for achieving success in building greater public knowledge and understanding of hospice in your community. This special program is sponsored by hospice letter trusted by hospice professionals since 1979.
Team Training: This instructional program has been planned as practical learning opportunity. Hospice executive directors are encouraged to invite key staff members to listen in to this program. For your one registration fee you can gather all your senior hospice staff in conference room using a speaker phone or participate in the interactive webcast. A recording of the webcast on CD-Rom will be available two-three weeks after the event.
"Building Community Awareness Face-To-Face"
The presenter for the program is Mary Lou Dahms, Director of Marketing and Public Relations, Hospice of the Red River Valley. Mary Lou has been with hospice for over 19 years and has as her primary responsibilities the development and marketing of products and services of the organization including advertising, communications and public relations strategies, materials and special-event fund raising.
Program Agenda
* Identifying the right opportunities to build community awareness - spreading the hospice message through word of mouth
* Public speaking essentials with confidence and comfort
* What works best for different audiences
* Best practices for hosting an information booth
* When the news media calls
* Live Question and Session
For complete details visit: http://www.healthresourcesonline.com/
Address: Health Resources Publishing, 1913 Atlantic Ave., Suite 200, Manasquan, NJ 08736; (732) 292-1100, www.healthresourcesonline.com
