Medical, pharmaceutical and healthcare marketers can create powerful Internet customer acquisition channels and prevail over competitors by avoiding the six common mistakes that kill online sales, according to a new white paper from Response Mine Interactive.
“Why Lead Generation Fails: Six Mistakes Healthcare Marketers Make that Kill the Sale” educates healthcare marketers on how to create a successful online lead generation program by teaching them to:
• Identify what a truly qualified lead is worth to win a profitable customer at the lowest possible cost
• Understand the intent of their traffic and improve their site conversion
• Use content to pre-qualify leads
• Make the online registration form secondary
• Use information to sell their services
• Employ a detailed testing program to increase their return-on-investment
More so than any other industry, the healthcare market offers unique opportunities for online lead generation.
“The majority of today’s qualified medical, pharmaceutical and healthcare leads are found on the Internet,” commented Ken Robbins, president and founder of RMI. “Healthcare marketers must ensure their online marketing efforts are reaching this vast audience to capitalize on the many opportunities to sell their products and services.”
Companies that can avoid these six mistakes and effectively draw, capture and convert online leads will thrive over those that can’t manage the opportunities, risks and details involved in Internet marketing.
To download a free copy of RMI’s latest white paper visit http://healthcarefail.responsemine.com.
