Companies 'must turn to experts for web design'

Companies looking to improve their website design in order to attract more visitors should not turn to advertising agencies, it has been stated.
By: Aim Internet
 
June 8, 2010 - PRLog -- According to content management author Gerry McGovern, the skills used by the IT industry to tailor websites to their audiences are "almost diametrically opposed" to the approach of advertising agencies.

Writing on CMS Wire, the expert stated that single logo splash screens have been known to deter 17 per cent of website visitors, while handwritten fonts are too commonplace.

Mr McGovern stated that the internet is different to print and TV and must therefore be appreciated as such.

"Ad agencies may well have genuinely creative people but their websites do them a huge disservice. Truly creative people know that web design is also about making things work well," the IT industry worker said.

He added that agencies must stop creating "20th century websites".

In other news that may interest those in search of IT jobs, a recent survey from the Confederation of British Industry indicates that employers now offer IT training to four in ten new workers due to skills shortfalls.

http://www.aim-internet.com

# # #

Whether you need a whole new website, or just an update of your existing site, Birmingham based Aim Internet would love to talk to you. Our website designs are based on clear, useable structure and high quality functionality. They are legally compliant, and fully optimised for search engine listing. Also, for a limited time, we are offering a FREE review of your website, to make sure it is working for you and your business.
End
Source:Aim Internet
Email:***@aim-internet.com Email Verified
Zip:B1 2JB
Tags:Website Design, E-commerce, Website Marketing, E-marketing
Industry:Internet, Software, Computers
Location:Birmingham - West Midlands - England
Account Email Address Verified     Disclaimer     Report Abuse
Trending News
Most Viewed
Top Daily News



Like PRLog?
9K2K1K
Click to Share