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Dar Be Dar Is The Official Swimwear Sponsor Of The 2010 Miss Universe Pageant

The Pageant will air live on NBC from Las Vegas on Monday, August 23

PRLog - June 7, 2010 - WASHINGTON -- – Iranian American fashion designer Tala Raassi, owner and designer of Dar Be Dar swimwear, will design the swimwear worn by the contestants at the 2010 Miss Universe pageant. The pageant will air live on NBC and Telemundo, Monday, August 23 (8-10 p.m ET) from Mandalay Bay Resort & Casino in Las Vegas.  

Persecuted almost 10 years ago for once wearing a miniskirt in Iran, Rasssi celebrates freedom and the female body through her designs. “I am so thrilled to be involved with an organization that really empowers women all over the world. I strive for my designs to embody the soul of the woman, and my aim is nothing short of putting the female body on the pedestal where it belongs, setting women around the world free to express beauty, style, and equality while being true to themselves”.

For Raassi, her Dar Be Dar is more than a swimwear line - she seeks to promote freedom of expression for women through sensual apparel that accentuates and rejoices the female body. To Raassi, fashion equals freedom, and having her suits worn by the contestants of the Miss Universe Pageant is an honor for her.

“Knowing Tala’s incredible personal story, Dar Be Dar and the Miss Universe Organization are the perfect combination of fashion, social awareness and relevance,” said Paula M. Shugart, President of the Miss Universe Organization. “These swimsuits and the ladies who compete in our pageant represent everything that it means to be an accomplished woman!”  

After features in Marie Claire Magazine and international magazines VIVA and LOOK, and an appearance on The Rachael Ray Show, women around the world are starting to recognize Raassi as an inspiration to women and fashion designers.

Each contestant in the Miss Universe Pageant, representing more than 80 countries around the world, will compete in a Dar Be Dar swimsuit during the telecast. Worldwide distribution of the competition has topped over 190 countries in past years and this year, the world will watch these women as they shine in Dar Be Dar!


For more information on Tala Raassi, Tala Raassi LLC, or Dar Be Dar, contact Erika Paola Gutierrez at erika@epgPR.com ,202.255.9904, or visit www.DarBeDar.net

The MISS UNIVERSE®, MISS USA® and MISS TEEN USA® pageants are a Donald J. Trump and NBC Universal joint venture. Utilizing its nationwide grass roots infrastructure, the Miss Universe Organization is committed to increasing HIV/AIDS awareness by focusing on women's health and reproductive issues. By forging relationships with organizations committed to research and education such as the Latino Commission on AIDS, God’s Love We Deliver, PSI/YouthAIDS, The Global Network for Neglected Tropical Diseases and Gay Men’s Health Crisis. For more information, visit: www.missuniverse.com.

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Source:Erika Paola Gutierrez
Location:Washington - District of Columbia - United States
Industry:Fashion, Beauty, Lifestyle
Tags:Fashion, miss universe, swimwear, dar be dar, tala raassi, beauty, women
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