Outlier Solutions, Inc. Selected As Interactive Agency For Makers Of Popular Gene Construction Kit

PRLog (Press Release) - Jun 07, 2010 -
Outlier Solutions, Inc., a full service Portland advertising agency with notable experience in the Life Sciences arena, has recently partnered with Textco BioSoftware, Inc., makers of popular molecular biology software solutions, to build their new web site (www.textco.com) and handle their web marketing strategy.

A challenge for software companies like Textco BioSoftware, is being able to quickly demonstrate the value of the applications before a potential customer clicks away from the website. Effectively highlighting the technical features of a product (http://textco.com/gene-construction-kit.php) is key to aiding the scientists in envisioning how the software will benefit their daily work – enhancing lab productivity and saving research dollars. Outlier Solutions Inc., (http://www.outliersolutions.com) a creative marketing firm based in Portland, Oregon, was a good fit for Textco BioSoftware, as their experience, along with their graphic and web design portfolio (http://www.outliersolutions.com/products_graphics.php/), has been one of proven success for Life Science companies. Outlier co-founder Ben Friedle, is excited about the collaboration, "We are impressed with Textco BioSoftware’s product portfolio and with their 25 year history of success in this industry. Their decision to partner with Outlier is exciting for us and we look forward helping Textco BioSoftware grow their online presence. Textco BioSoftware ultimately chose to work with Outlier Solutions because they valued dealing with an agency that both understood their industry and challenges and also offered a compelling 360 degree marketing solution.” states Friedle.

Brant Hackett, Director of Sales and Operations for Textco BioSoftware was impressed with the process of working with Outlier Solutions, “Overhauling our website was something we knew needed to be done - we just weren't sure how to handle all the details ourselves. The team at Outlier took our basic ideas and guided us through the creative process from start to finish. We are really excited with the final product, and the feedback we've gotten from customers revisiting us since the re-launch has been all positive. We look forward to partnering with Outlier in the years ahead on marketing initiatives to help enhance our web presence, and expand our sales channels.“

Textco BioSoftware, Inc. (formerly Textco), has been developing high quality productivity tools for molecular biologists for over 25 years. Since 1984, Textco BioSoftware has provided solutions to scientists who are breaking new ground in genetic engineering, basic biology research, drug development, and biotechnology - at academic, government, and corporate institutions in more than 50 countries worldwide. To learn more about Textco BioSoftware and their molecular biology software tools, visit their web site at:  (http://www.textco.com)