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Paul Cochrane, the founder of the IAQ industry’s only dedicated marketing and public relations firm, Cochrane & Associates, will be presenting creative and cost effective marketing techniques to members of the Santa Fe Chapter of the Indoor Air Quality Association (IAQA) next week.
The Indoor Air Quality Association’
The presentation will be hosted by Service Master of Santa Fe and will begin at 9:00 AM. Topics from Mr. Cochrane’s presentation will include how to enhance a company’s marketing and public relations utilizing new technologies such as social media, online videos, internet marketing and ways to increase search engine optimization (SEO).
Many industry professionals know Mr. Cochrane from his years as a Vice President at Aerotech Laboratories, Inc. Through the use of creative and strategic marketing initiatives he was able to help grow Aerotech from 9 employees to over 330 in just 4 years to position the company for sale in 2004 to a strategic European buyer. During the past 4 years he has presided over Cochrane & Associates and recently launched the IAQ Video Network which can be found at http://www.IAQTV.com.
“It’s an honor to be asked to speak to the Santa Fe IAQA Chapter and I’m looking forward to discussing changes in how to market an IAQ company,” reported Mr. Cochrane. “In the past few years marketing an IAQ business has changed due to innovations in technologies and a tough economy. Recent challenges have caused companies to embrace new marketing techniques and to act creatively,”
In addition to the upcoming IAQA Santa Fe Chapter presentation, Mr. Cochrane just completed similar presentations at the IAQA Philadelphia, Houston, Phoenix and Honolulu Chapters. He will be speaking at the August 18th Pensacola IAQA Chapter Meeting.
Industry professionals and associations can learn more about marketing their IAQ and environmental businesses by contacting info@cochraneassoc.com, visiting http://www.cochraneassoc.com or calling (602) 510-3179.
