Market Report, "China Tourism Report Q3 2010", published

June 7, 2010 - PRLog -- Initial figures from the China National Tourism Administration (CNTA) show that visitor arrivals started to improve in early 2010. In January, visitor arrivals totalled 10.7mn, a 3.5% year-on-year (y-o-y) increase. This followed a decline in 2009. With arrivals returning to growth in early 2010, this indicates that the tourism industry is picking up and a steady rate of arrivals growth can be expected in 2010, although still well below the 8-10% growth rates achieved before the economic downturn.

A further indicator of renewed industry activity arrivals is a surge in tourist arrivals to Hong Kong, which serves as a gateway to mainland China. In the first two months of 2010, arrivals to Hong Kong totalled 5.8mn, a 17.5% y-o-y increase. Although arrivals to Hong Kong do not correlate exactly with China's arrivals growth, given that a large number of Chinese travellers visit Hong Kong, an increase in visitors from the Americas and Europe to the special administrative region suggests that China will experience a similar trend.

Sichuan Province Remains Key Tourism

The central province of Sichuan is one of China's most popular tourist destinations outside Beijing, with a number of different tourist attractions. Its proximity to transport hubs such as Beijing and Shanghai means that it is a popular destination on short visits to the country, or it can be combined with travel to northern areas of the country. Particularly popular tourist sites include the UNESCO World Heritage Sites at Huanglong and Jiuzhaigou, while the area is also known for its giant panda sanctuaries. The province has suffered heavily during the tourism downturn. It was closed to tourists for three months in 2008 following a severe earthquake, with this loss of revenues compounded by the general slowdown in tourist arrivals. However, the region hopes to regain market share as the industry recovers in 2010 with a number of initiatives, including promotion of local festivals and offers on hotel packages.

Tibet Airlines Launches

Underlining China's keenness to emphasise Tibet's status as part of China, a new airline was launched in May 2010 based in the Tibet autonomous region. Tibet Airlines will be based at Lhasa Gonggar Airport and operate domestic passenger and cargo services. It is the first airline to operate in Tibet and aims to have 20 aeroplanes within five years. Tibet Airlines will be 51% owned by the state-owned Tibet Investment Company, with investment companies Sanli and Ruiyi holding the remainder.

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Report Table of Contents:

Executive Summary
SWOT Analysis
- China Tourism SWOT
- China Political SWOT
- China Economic SWOT
- China Business Environment SWOT
Industry Forecast Scenario
- Arrivals
- Table: Arrivals Data, 2006-2014
- Accommodation
- Table: Accommodation Data, 2006-2014
- Expenditure
- Table: Tourist Expenditure & Economic Impact, 2006-2014
- Inbound Tourism
- Table: Tourists Arrivals, 2006-2014
- Outbound Tourism
- Table: Outbound Tourism Data, 2006-2014
Market Overview - Travel
- Airlines
- State-Owned Airlines
- Private Airlines
- Cruises
- Global Oil Products Price Outlook
- Table: Oil Product Price Assumptions, Q409-Q410 (US$/bbl)
- Table: Oil Product Price Data And Forecasts, 2007-2014 (US$/bbl)
Market Overview - Hospitality
- Hotels
- Special Focus: Budget Hotels
- Risks To Accommodation Forecast Scenario
- Gaming
H1N1 And H5N1 Virus Update
- H1N1 Virus
- H5N1 Virus
Business Environment Outlook
- Table: Asia Travel And Tourism Business Environment Ratings
- BMI's Security Ratings
- Table: Asia Pacific Regional Security Ratings
- Table: Asia Pacific State Vulnerability To Terrorism Index
- China's Security Risk Rating
- North East Asia Security Overview
Currency Forecast
- Table: BMI China Currency Forecast, 2010-2011
Global Assumptions
- Table: Global And Regional Real GDP Growth And Exchange Rates, 2009-2012
- Table: Global Assumptions, 2008-2014
- Table: Developed States' Real GDP Growth, 2009-2012
- Table: Emerging Markets' Real GDP Growth, 2009-2012
Company Profiles
- Air China
- Melco International Development
- Shangri-La Asia
- Jinjiang International Holdings
BMI Methodology
- How We Generate Our Industry Forecasts
- Tourism Industry
- Tourism Ratings - Methodology
- Table: Tourism Business Environment Indicators
- Table: Weighting of Components
- Sources

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