Study reveals the UK’s top 10 most ‘Pointless Celebrities’

June 4, 2010 - PRLog -- Due to the increase of reality TV programmes, the UK’s leading online discount website commissioned research to discover the UK’s top 10 most ‘pointless celebrities.’ X Factor’s Jedward topped the poll with 71% of those asked agreeing.

According to the research conducted by http://www.MyVoucherCodes.co.uk of 1,689 people, 47% only read newspapers for ‘celebrity gossip’ while 21% claim they are ‘not interested’ in celebrity articles.

Here are the UK’s top 10 most pointless celebrities according the research conducted by http://www.MyVoucherCodes.co.uk  

1.   Jedward – 71%
2.   Jodie Marsh – 68%
3.   Kerry Katona – 64%
4.   Jack Tweed – 61%
5.   Tara Beckworth – 59%
6.   Michelle Heaton – 57%
7.   Calum Best – 53%
8.   Danielle Lloyd – 49%
9.   Chantelle Houghton – 46%
10.   Tara Palmer Tomkinson – 44%

When asked the multiple choice question ‘why do you think this celebrity is pointless?’ a third, 34%, agreed that Jodie Marsh ‘offers nothing interesting’ while 14% said she is a ‘bad role model’.  Almost a quarter of those asked, 24%, agree Michelle Heaton is ‘famous by association’ and 13% said Calum Best is only popular because of his well-known family members.

64% said ex-Atomic Kitten singer, Kerry Katona was one of the most ‘pointless celebrities’. Of those, 36% blame her ‘public drug habit’ while 11% think she is known mostly for her ‘poor parenting.’

More than 1 in 10, 11%, think the UK’s Royal Family are ‘pointless’ while 28% said the Royal Family are a ‘national treasure.’

Talking about the findings, Mark Pearson, founder of MyVoucherCodes.co.uk has said,

“TV reality shows are becoming so popular and with the world of celebrity growing every day it doesn’t take much to become a Z-List star. This only becomes an issue when they become role models, if young people aspire to be like these ‘celebrities’ they may go to extremes.”

He continues,

“The research shows that many of these celebrities are not respected because of their bad behaviour and I think it’s important that celebrities set a good example for the younger generation. These stars evidently have not impressed people!”  

LINK http://www.MyVoucherCodes.co.uk  

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For more information, please contact Charlotte Horsfall, 10 Yetis Public Relations Agency on 01452 348 211, charlotte@10yetis.co.uk

EDITORS NOTES
Mark Pearson, MD of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. At 29, his personal worth is more than £30 million. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.

MyVoucherCodes has had sales exceeding £481m in the last year

Consumer savings on online shopping via MyVoucherCodes.co.uk up from £28m in 2008 to £52m in 2009.

MyVoucherCodes is the UK’s most popular discount site.