Real Estate Marketing expert Steve Hundley, CEO of 1parkplace, will lead the 2010 RISMedia Leadership Conference’s panel session, The Art and Science of Converting Brokerage Generated Internet Leads, which promises to demystify why broker-generated real estate leads are lost, and what brokers can do to increase lead conversion rate for these sales opportunities.
Hundley, a brokerage consultant for over 20 years, comments that, “This will be an illuminating experience.”
RISMedia, a leader in real estate news, is hosting the 2010 RISMedia Leadership Conference which aims to be the perfect backdrop for real estate professionals who aim to capitalize and dominate even in today’s challenging market.
The panel session features the following experts in the real estate industry:
Mark Stark – CEO, Prudential Americana Group. Mark Stark has been dominating the Las Vegas Homes market with a formula that has generated over 71 million in internet-based sales last year, where the commissions he paid out to his real estate agents from internet business alone has reached $2 million.
Steve Rodgers – CEO, Windermere Exclusive Properties. Also the former CEO of Prudential California Realty, Steve Rodgers will share the differences that CEO’s must make between a giant firm and a boutique firm in order to guarantee the highest accountability in lead conversion. He will also reveal some of the secrets in leveraging the Internet and Social Marketing for recruiting and developing population into more accountable lead conversion.
Victor Lund – Founding Partner, WAV Group. Victor Lund has conducted deep and detailed research into the areas of brokerage business management and MLS interaction, among many of his other high profile studies. He will be sharing his research findings which aim to further illuminate how brokerage based Internet lead generation systems can be improved in order to maximize the returns on investment. Not only that, he will also hand out complementary white papers and research documentation on the needs of the industry.
Jan O’Brien – CEO, O’Brien Consulting. Jan O’Brien has 18 years of brokerage management experience, and her background as an educator, a US Army Blackhawk helicopter pilot, and a passionate real estate coach, will provide the audience the necessary steps and procedures that brokerage leaders must embrace to get max results from their venture in internet marketing. This will include adapting new technology along with a system of comprehensive accountability among the sales management team.
Frederick Herot – Vice President, Marketing for Realtor.com. Frederick Herot will reveal online behavior patterns and search findings from the current leading website for real estate for brokers to know on their internet marketing investment. He will also provide brokerages strategic steps in leveraging relationships for websites like Realtor.com to improve lead capture and conversion.
The “Art and Science of Converting Brokerage Generated Internet Leads” panel session promises to be a one of the biggest knowledge gatherings this year for brokerages who wish to dominate their markets online. It will be held on June 9, 2010, 1:30 to 2:30 PM, at the Hilton Rye Town in Westchester County, New York.
The 2010 Real Estate Leadership Conference will also discuss Social Media and Mobile Strategies that can help both brokers and sales associates meet the demands of today’s discriminating consumers. There will also be a track dedicated for brokers, and additional business development and marketing sessions.
For a complete list of sessions, visit http://rismedia.com/
Register for this conference now at http://www.regonline.com/
Visit 1parkplace, Inc. at http://www.1parkplace.com for your Real Estate Marketing Solutions.



