HERA Foundation Announces Aaron Lelah Jewelers’ HERA Watch Collection Supporting Ovarian Cancer

June 3, 2010 - PRLog -- DENVER, Colo. - The HERA Foundation (Health, Empowerment, Research, Awareness), a non-profit ovarian cancer organization, announces that Aaron Lelah Jewelers has launched the HERA Watch Collection, which includes three women’s and two men’s styles that donate 25 percent of proceeds to the non-profit. Each watch listed below is accented with a teal ribbon that signifies ovarian cancer awareness and includes a special presentation case and a HERA ovarian cancer facts and symptoms hangtag. Watches range in price from $480 to $2310 and are available online at www.aaronlelahjewelers.com, in store (4175 South Grand Canyon Drive, Las Vegas, NV) or by contacting Kelly@aaronlelahjewelers.com.

Together HERA and Aaron Lelah Jewelers hope to raise awareness of ovarian cancer symptoms and ultimately increase the rate of early diagnosis. According to the American Cancer Society, one in 71 women will be diagnosed with ovarian cancer in her lifetime. With early detection, 93 percent survive, yet currently less than 20 percent of incidents of ovarian cancer are caught while still in the early stages.

“After my family was personally touched by cancer, it became clear how important early detection is to one’s survival,” says Aaron Lelah, who has been a custom jewelry designer in Las Vegas for over 30 years. “We feel it’s our duty to take part in educating the public about women’s cancers and to support organizations that are helping to make strides in research. Jewelry is a very personal purchase, one that’s made with a great deal of emotion. For us, the HERA watch collection is a great opportunity to allow our customers to support and honor the women in their lives.”

“Our mission is to stop the loss of women from ovarian cancer by empowering them take control of their health, providing community support, and encouraging research scientists to find new directions in early detection. Partnering with Aaron Lelah allows us to accomplish all of these goals,” said Danni Lederman, the HERA Foundation’s executive director. “Aaron Lelah is a fine example of how one company can make a difference and help make progress in the fight to find a cure for ovarian cancer.”

HERA Ladies White On White Mother-of-Pearl Dial Watch
This one of a kind 2.2 carat white sapphire encrusted watch exudes elegance and is designed with a genuine crocodile band and a dual push-button deployment clasp. The watch has a water resistance of 10ATM, features chronograph and date functions, a Swiss ETA movement and has a durable stainless steel casing. Price: $2310

HERA Ladies White On White Diver Watch
The diver watch is sporty yet stylish and is designed with genuine sapphire crystal and an extra-soft strap that can be interchanged for different color straps. This Swiss ETA movement watch has a water resistance at 20ATM and comes complete with a rotating bezel, luminous dial and marker and an ultra tough marine grade stainless steel casing. A screw-down crown, date function and dual-push-button safety clasp make this watch very practical. Price: $850

HERA Ladies Tank Style Watch
The HERA Ladies Tank Style Watch is perfect for every day use and is very durable, with a 5ATM water resistance, a scratch resistant mineral crystal design and a marine-grade stainless steel casing. The watch features a white dial, a Swiss ETA movement and a dual push-button concealed butterfly closure. Price: $480

HERA Gentlemen’s Retro Style Watch
This men’s Swiss ETA movement watch boasts sophistication with a genuine sapphire crystal design, a white dial and a marine grade stainless steel casing. Additional features include a day and date function along with a dual push-button concealed butterfly closure. Price: $1590

HERA Gentlemen’s Tank Style Watch
This tank style watch features Swiss ETA movement and is designed with a white dial, water resistance of 5ATM and a dual push-button concealed butterfly clasp. The durable marine grade stainless steal casing and band, date function and scratch resistance surface makes this watch the perfect every day men’s watch. Price: $480

About HERA Partners in Action
The HERA Partners in Action program enables companies to “give back” a portion of sales from a product or group of products to the HERA Women’s Cancer Foundation. Designated Partners in Action products include hangtags that educate consumers about ovarian cancer facts and symptoms. Partners include: Aaron Lelah Jewlers, Bronwen, BlueWater Ropes, Evolv, Friksn, Fox River, MadRock, MadCapz, Omega Pacific, Petzl, Seattle Manufacturing Company and Stonewear Design. Awareness Partners include Mountain Gear and Sterling Ropes.

About the HERA Foundation
The HERA Foundation is a registered 501(c)(3), whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support. For more information, visit www.herafoundation.org.

About Aaron Lelah
Custom Jeweler & Designer Aaron Lelah has been creating custom-made, fine jewelry for over 30 years. Along with his Master Jewelers & Associates, he has created thousands of unique and one-of-a-kind pieces of jewelry and has a 
large selection of finished rings, pendants, earrings, watches 
Etc., in stock. If you have always wanted a unique piece of
 custom-made jewelry, Aaron and his Associates can expertly
 design and make it to your specifications. All custom jewelry is made on the premises and price quotes 
are free. For more information, visit http://www.aaronlelahjewelers.com or contact Aaron at Aaron@AaronLelahJewelers.com.

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The HERA Foundation is a registered 501 (c) 3, The mission of the HERA Women's Cancer Foundation is to stop the loss of mothers, daughters, sisters, grandmothers, aunts, wives, partners and girlfriends from ovarian cancer.

www.herafoundation.org