Li Edelkoort - Trends for Winter - 2011/2012

June 3, 2010 - PRLog -- As you all remember, last year + Q Perfume Blog was invited by Marie Claire magazine to attend to the lecture of trend researcher Li Edelkoort. Forcasting the trends for 2009/2010, water and nature was the key element for what was about to be produced in the fashion industry.
In perfumery I wrote an special article (in portuguese only - sorry!) about how this trend would be seen or was already seen. after my article, many perfumes followed the trend, including niche (which it is a surprise to me) - we saw Ninfeo by Annick Goutal, Untitled by Margiela, L'Eau by Serge Lutens, many colognes, eaux fraîche, etc...
perfumes were more fluid, many light flankers and so on...
So what is the next trend? According to Li Edelkoort: Birds!
We will continue our journey to connect with nature, but this time with the animals.
As she predicts:
“Our relationship with nature and animals is going to deepen,” predicts Li, whose informative and inspirational seminars outline the styles, materials, colours and marketing strategies that will be important in years to come. “I don’t think trends can get better than they are at the moment.”
On fashion the focus will be on blurred edges and visual texture, reminiscent of soft, yellow chicks. Fabrics will be soft, cuddly and tactile...

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