Press Release
Silhouette, the world leader in rimless eyewear, appreciates the personal and reflective nature of the process of trying on and selecting new eyewear so the company has created Virtual Mirror 2.0 – an online tool than can accessed via the Silhouette website or via the I-phone app store for free.
Silhouette’s Virtual Mirror allows users to upload a photograph of themselves or select an avatar. Once a user has uploaded a portrait photo, he or she can try on rimless eyewear and sunglasses in realistic, photo-like images. All of Silhouette’s rimless eyewear collections are available in the Virtual Mirror 2.0. Models can be adjusted to meet the colour, size and lens form needs of the individual wearer to underline personality and expression.
The users can then make a selection based on the realistic images created or photos from their potential eyewear model selections can be sent or saved to a personal album and reviewed by other users. Friends and the Community can also consult and comment on their selection via Facebook or Twitter. This turns the worldwide Community into a style consultant providing feedback which can be collected and used for selecting the most appropriate rimless eyewear.
“It’s certainly exciting to see where comments are coming from and who the other users of the new Rimless Aesthetics Consultant are. It’s easy to find – and contact – them, wherever they may be in world.” explains Elisabeth Kneidinger, Head of E-Communication at Silhouette.
Once a user has selected a model, he or she can find and contact a local optician to purchase the rimless eyewear.
The illuminating era of the virtual mirror 2.0 starts worldwide right now at www.silhouette.com/
Photo:
http://www.prlog.org/
