90% of the studies conducted by SOCIS (market research company from Russia, http://english.socismr.com)
This is especially true for qualitative methods.
We are upset about this:
- Firstly, Russia is not Moscow (just as New York is not the USA). Consumer behaviour in regions differs a lot from the behaviour of metropolitans.
- Secondly, large work load for Moscow and high prices of the capital make us constantly increase even without that very high fieldwork cost.
Therefore as a part of the concept “Russia spreads out before you” we launch a new program for our clients – “Days Of Regions”. During a specific period of time we’ll offer special prices for carrying out studies (CLT, CATI, FGs) in a specific city.
Second city in our program is Samara (from 1st June to 31st July).
Samara is one of the largest cities in Russia. It is situated in the southeastern part of European Russia at the confluence of the Volga and Samara Rivers. Samara is also the administrative center of Samara Oblast. The population of Samara is 1,157,880 (2002 Census). But the metropolitan area of Samara-Tolyatti-



