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Follow on Google News | Men Have Designs On The NurseryJohn Lewis reports a growing interest in ‘design’ in nursery as more parents are wanting their children’s rooms to reflect their overall interior scheme. Bloom, infamous for their space age design, have seen a 175% increase in sales yearly.
By: John Lewis PR As with Bloom, which is designed by four fathers, much of the innovation in nursery products has come from male designers. Designed by innovative architect and product designer Philippe Starck, the scaled-down children's version of the Victoria Ghost chair has become a modern cult classic, along with the adult-sized original. The armchair style and perfect proportions make it ideal for the young and design-conscious. Bababing products, again designed by dads, have seen significant increases in sales. The Daytripper Paternity Satchel is a perfect man bag, the subtle colour range and stylish design being instantly appealing to fathers. Toys and gifts with a contemporaneous feel are also very popular. The classic Brio wooden toy assortment is one such range. One of the most popular pieces, the wooden racing car, offers timeless design which means it will have pride of place in a nursery or an older child’s room. We also predict a good response to our new exclusive range of freizes and prints designed by Made with love by Mrs Booth. Designed by Mrs Booth, and inspired by things she fondly remembers from her own childhood, these prints offer simple and uncluttered designs that will appeal to parents and children. John Lewis, ‘Britain’s favourite retailer 2009’ and 'Multiple Department Store of the Year 2009' typically stocks more than 350,000 separate lines. The website stocks over 100,000 lines focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. Johnlewis.com is consistently ranked one of the top online shopping destinations in the UK.For more information on furniture and nursery furniture, you can visit their website. End
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