According to Doug McGowan, CTO of Global Data Logistix, Xiing uses context-sensitive technologies to identify when a target customer will be most receptive to a campaign. Xiing will then automatically target the offer, such as introductory discounts, cross-selling of other services and “up sell” offers. Xiing manages the process from product inventory, partner integration and fulfilment through to the interface with billing.
Marketing can combine many facets of a customer and personalise an offer. This includes monthly spending, product usage, reseller channel, location and flags from a CRM system (e.g., to indicate a premium client).
McGowan added that “Every Marketing Director has a tough job: attract new customers on a dwindling budget. But creating the killer marketing campaign is only half the story. Even more critical is getting to market fast and targeting the right audience. Unfortunately, if engineering or IT resources are needed, great campaigns often fail, especially if integration with a partner is involved. That’s where Xiing comes in – Xiing will speed up launch dates, lower costs and dynamically target the right customers for every deal.”
CEO Jos Nickmans outlined the potential impacts of Xiing, “Xiing helps marketing managers increase revenues and customer retention by giving them the freedom to develop campaigns without the constraints of developer time. They can get really creative with new product bundles, including a partner’s products, and use campaigns to drive up market share. For example, a mobile phone operator could bundle insurance with a phone, or offer a discount on hands-free kits for new customers, all without any need for development.”
Xiing is initially targeted at telecoms operators across Africa and beyond, expanding their product offerings with fixed or wireless broadband and associated data services. However, Xiing is designed to support other competitive industries such as banking and retail where a fast “time to market” and innovative marketing campaigns are required.
For more information, please visit www.xiingsoftware.com:
Xiing is available immediately. Xiing release 2 which includes Commerce Management for automated marketing promotions is due for release in July 2010.
David Conquest, Marketing Director, Global Data Logistix
Phone: +27 11 312 8000
About Global Data Logistix Inc
Founded in 2009, Global Data Logistix is the developer of Xiing, a new enterprise software platform that gives organisations more power over their product portfolio and personalised campaign management. Global Data Logistix Inc is a US company with operations based in Johannesburg, South Africa and is 90% owned by investment company Friedli Corporate Finance AG of Switzerland.
About Jos Nickmans:
Jos Nickmans is Chief Executive Office of Global Data Logistix. Prior to this, Nickmans spent more than two decades at Hewlett-Packard where, in 2000, he was appointed Managing Director of HP South Africa. Subsequently he worked for Sun Microsystems as their Sub-Saharan Africa Channel and Alliances Manager.
About Doug McGowan:
Doug McGowan is Chief Technology Officer of Global Data Logistix. He has more than 25 years of product development experience, the majority with Hewlett-Packard, where he was pivotal in HP’s Cooltown experience centres, VerSecure and Innovation Centers. McGowan holds holds a MS in Computer Science from the University of California-Berkeley and a BS from the University of Michigan.
Copyright © 2010 Global Data Logistix Inc. All rights reserved.
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Xiing is an innovative end-to-end BSS platform for Telco 1.0/2.0 multi-layer business models, including both billing and provisioning. It is a modular, multi-industry, highly adaptable tool that creates powerful new capabilities fast, from idea to payment