Mobile Trading Applications Offered Free To Brokerages: iPhone, iPad, Blackberry, Android & Palm Pre

PRLog (Press Release) - Jun 02, 2010 -
MarketSimplified Inc., a provider of Mobile Trading Platform that leverages Cloud computing, today introduced free mobile trading applications that enable existing enterprise online brokerages to extend their reach to the wireless domain.  

MarketSimplified provides SaaS based enterprise mobile trading integration that can be easily linked with existing broker back-office used for online trading to allow customers worldwide to place trades from any smart phone. MarketSimplified's intuitive user-friendly native applications and fully customizable platform enables brokerages to private label and launch mobile trading applications quickly and tap into the vast opportunities in the wireless space.

MarketSimplified's ( http://www.marketsimplified.com ) native applications operate on more than six major smartphone operating systems including iPhone, Blackberry, Android, and Palm Pre. To demonstrate one such instance, in seeking to address audiences across all mobile OS' and asset classes, MarketSimplified has recently launched the Android device support for FXCM Mobile that also supports CFDs making it the first such application in the market. Marc Prosser , Chief Marketing Officer at FXCM says “When we first started working with MarketSimplified, launching the platform with Android was not a priority for us. The mobile landscape is quickly changing. The benefit of working with a mobile expert like MarketSimplified is that they are focused on adapting their offering to changes in the market.  They quickly allowed us to release an Android application that mirrored the application they built for the Iphone with minimal involvement from us.”
( http://fxcm.com/mobilets )

Some of MarketSimplified’s application’s features include  rich visual interface, quick navigation, technical charting,  cross network market data streaming, advanced security,  push message delivery and complex options or forex orders placement workflow.  By integrating this platform into existing back-office, brokerages can improve front-office offering, enhance customer service and generate new mobile trading revenue stream.
MarketSimplified provides a full range of customizable functions to meet the complete needs of enterprise brokerages.  It offers exciting features such as:

   -- API/FIX enabled platform for easy integration into existing enterprise brokerage backend:  FIX capabilities allow companies to easily add MarketSimplified's wireless trading platform into their existing infrastructure.  MarketSimplified API capabilities also provide businesses with the flexibility to quickly add emerging technology or features to mobile trading applications.
   -- Cloud hosted powerful middleware for flexible cross device native  application delivery:  Brokerages can offer trading to its customers using all mobile operating systems, including iPhone®, iPad®, BlackBerry®, Android®, Windows® Mobile and several devices based on SymbianOS.
    -- Advanced security features for ensuring privacy: MarketSimplified provides flexible security options including user authentication, encryption, data masking, time-limitation and full audit logging trail.
   -- Software as a Service (SaaS) trade origination model:  Due to the huge market for mobile trading, MarketSimplified is able to implement its fully customizable mobile trading application at zero capital expense and only charge a nominal transaction fee on originating trades.
   -- Enhanced messaging features to facilitate good trade decision making:  Technical charts, events, reversals allow traders to sufficiently analyze and then place complex trades easily through their mobile devices.
   -- Customized tools, themes, navigation, workflow and logos:  MarketSimplified’s corporate partners can now deliver applications featuring customized tools, branding and power features to users of mobile devices.

"MarketSimplified provides brokerages with a ready-to-implement global solution, at a Zero Capital expense threshold, that can link all wireless smart phones with existing enterprise back-office network to offer customers serious mobile trading capabilities," said Venkat Rangan, CEO of MarketSimplified Inc.  

Industry trends clearly indicate that financial enterprises need to implement comprehensive mobile and online communications capabilities to facilitate customers in placing trades from their choice of wireless devices.
Companies that ignore this growing market and making available to their customers the choice of their own wireless device, run the risk of becoming uncompetitive and falling behind.  By enabling brokerages to stream time-critical market data, live charts along with a channel to place trades on mobile devices, MarketSimplified’s easy to deploy mobile trading solution immediately gives brokerages the ability to benefit from the power of the mobile and reach customers worldwide.

Amazon Web Services currently features a case study of MarketSimplified detailing how the company leverages cloud capabilities for financial brokerages.  The study showcases how financial brokerages can utilize MarketSimplified’s cloud computing approach to roll out mobile trading service that enables tens of thousands of clients to trade through their mobile phones and only pay for the actual trades and not overall usage of the trading application. This innovative model enables financial brokerages to easily increase their DART (daily average revenue trades). To view the case study and find out more information on how MarketSimplified is helping brokerages go mobile profitably, visit http://aws.amazon.com/solutions/case-studies/marketsimpl ...


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