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Follow on Google News | 3 Tips to Make Google ObeyWhat if you could be at the top of the search engines for every search term that you wanted to be on top for? This article will discuss the fine points of your robots.txt file, your robots meta tag, and even the new nofollow HTML attribute.
By: Andrew Hallinan 1. Don’t use the Whitehouse.gov’ Now-a-days, if you don’t disallow the search engines from indexing your website, they will default to indexing it. There’ If, however, you wish to keep the robots off of your website (maybe during development, a redesign, or whatever), use the following in your robots.txt file: User-agent: Googlebot Disallow: / This will block Google from indexing your entire website. To make all of the search engines blocked: User-agent: * Disallow: / Now, in some cases you’ll want to block the search engines from indexing only a specific directory or subdirectory on your website. Here’s what that’ll look like in your robots.txt file: User-agent: * Disallow: /yoursubdirectorynamehere Make sense? Now, here’s a hint – if I were you, I’d make folders on my server before the development of my application that were for “allow” and “no_allow” 2. Disallowing a cached version of your website If you don’t want the search engines to send a searcher to the search engine’s stored cached version of your website, you would use the following meta tag: Generally, webmasters use this in cases in which a page is constantly updated and refreshed, and the previous copy that might have been stores on the search engine is no longer applicable to the searcher. 3. Controlling Snippets I bet you don’t know what a snippet is, do you? A snippet is the couple of lines of words that are displayed under your website’s title on the search results. Sometimes it comes from your meta description tag, but often times, it comes from a snippet of your page that Google deems relevant. It’s been proven that when Google produces these snippets, people actually click your link more often because they see how relevant the website will be. However, there are times when you simply want Google to obey – and to display exactly what is contained in your search engine results snippet. For example, if you are a newspaper and your website is updated several times a day, Google may not have time to re-index your website, and so your snippets would be detrimental to your click through rates. In that case, here’s what meta tag would look like: # # # We invite you to view more about SEO for large websites by visiting http://www.forgetmarketing.info Andrew Hallinan is the owner of http://www.Synergy- End
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