Toyota ‘Q’ World gets overwhelming response in Coimbatore

May 31, 2010 - PRLog -- •   Toyota ‘Q’ World held in Coimbatore
•   Toyota ‘Q’ World to be held in 15 cities across India
•   The event will span across 4 months from May – August 2010
•   Customers across India given an opportunity to see the Toyota Etios Concept
•   An exciting array of vehicles showcased, exhibiting Toyota quality and
        technology  
•   Customers got a touch and feel experience of Toyota range of cars with  
       advanced  and environment  friendly technology

Coimbatore, May 29th 2010: Toyota Kirloskar Motor held the Toyota ‘Q’ World in Coimbatore today at Anaamalais Toyota, 300 Mettupalaya Road.  The participants included people from all walks of life, eager to see the much-awaited concept model of Toyota’s new compact car – Etios.  The event swept a wave of excitement across Coimbatore, with car enthusiasts and potential customers actively participating in it.

With the Etios concept – ‘World First, India First’, Toyota is set to enter the mass volume segment. To ensure maximum accessibility to the customers, Toyota will expand its sales/service network to about 150 dealers by the end of 2010.  Innova and Fortuner are the market leaders in their segments in Coimbatore with a market share of 34% and 58% respectively.

The occasion was attended by Mr. Sailesh Shetty, General Manager, Sales, Toyota Kirloskar Motor.

Commenting on the occasion, Mr. Sailesh Shetty said, “We would like to engage car enthusiasts and customers from across India and not limit this experience to just one city. This is an opportunity for us to get a direct feedback from customers across the country, which will in turn help us to further improve our products and services and serve them better.  Goa is a very important market for us and we look forward to expanding it further in the future.  With the introduction of Etios concept, we hope to attain a sizeable market share in India in the shortest possible time. ”

After the grand success of the world premiere of the Toyota Etios concept at the Delhi Auto Expo held early this year, Toyota’s globally renowned quality and technology was brought to Coimbatore.    


Customers eagerly awaiting the launch of Etios concept got an opportunity to see the vehicle in their own city.  The Delhi Auto Expo had customers coming to see the world premiere of Etios concept and its latest technology.  However, the Toyota ‘Q’ World took this experience ‘to the customer’.

The exhibit included an exciting array of  8 vehicles which gave them a never before ‘touch and feel experience’ of Toyota vehicles. Toyota Etios concept was the highlight of the event.  The vehicles symbolized the following themes – Eco Friendly, Concept Car and the Toyota Line Up. The exhibit included the newly launched Etios concept and many more interesting and exciting vehicles in the current line up of Toyota products namely,
The newly launched Prius – world’s highest selling hybrid vehicle,
Newly launched Prado Diesel,
Most popular vehicle in the SUV segment - Fortuner

Exclusive customer engagement events were also held for fun and entertainment of the visitors.

After the huge success of the first phase of Toyota ‘Q’ World, the event will now travel to 15 other cities, namely Calicut, Goa, Hyderabad, Vijaywada, Coimbatore, Bhubaneswar, Kolkata, Siliguri, Guwahati, Varanasi, Ludhiana, Jalandhar, Jaipur, Indore and Surat. The event will span a period of  months.  

About Toyota Kirloskar Motor:

TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs. 1,500 crores in its plant at Bidadi, employing around 3700 people. The plant started production in December 1999 and has a capacity of producing 80,000 units annually.

For details, please refer to http://www.toyotabharat.com

BUZZ Communications Pvt. Ltd., New Delhi   
Toyota Kirloskar Motor Pvt. Lt
Nandita Prashar/ Achal Paul
Mobile : 9818995622 / 9810162377
Email : nandita@buzzcomm.in/ achal@buzzcomm.in   

Shalini Bhattacharya
Marketing Division
Mob: 91-9740900027
E-mail : shalinib@tkm.co.in

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About Toyota Kirloskar Motor:

TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs. 1,500 crores in its plant at Bidadi, employing around 3700 people. The plant started production in December 1999 and has a capacity of producing 80,000 units annually.