SEO for Local Search: Free SEO Training Announced Google Local, Yelp, and AdWords

June 1, 2010 - PRLog -- Fremont, CA  - The JM Internet Group, a leader in providing Search Engine Optimization (SEO) courses online, has announced a new free online seminar - "Getting Local: Top Tips for Google Places, Yelp, and AdWords Local" to be held June 8, 2010. This free event targets small businesspeople and marketers for whom local search is important.

"Most companies have realized that Google Places and Yelp are the new Internet Yellow Pages," explained Jason McDonald, Ph.D., SEO Director of the JM Internet Group. "But getting listed for free on Google Local or Yelp can be a daunting task to people who do not understand SEO for local. That's why we created this free seminar for marketers interested in SEO, especially for local geographics. It is a very common question we get in our in-depth SEO and AdWords training classes."

To find out more or sign up for the free online seminar -

* http://www.jm-seo.org/class-schedule

Google Local and Yelp: the New Yellow Pages
It used to be that customers turned first to the yellow pages when looking for a plumber, a tax accountant, a Feng Shui practitioner, a dentist, or a restaurant. But now the 'Y' generation as well as the 'X' generation and even the baby boomers increasingly go to the Internet, and on the Internet two websites dominate local search: Google Local (now called Google Places), and Yelp. Both seek to become the dominate keyword or category site for helping people find local SEO training in Houston Texas, the best pizza restaurant in Waltham, MA, or a Feng Shui consultant in San Anselmo California.

The Yellow Pages had an extensive network of sales representatives, however, and a pre-built keyword index. Google Places and Yelp are much less rigidly organized, and both allow reviews. Both are social media versions of the Yellow Pages, adding new complications and new opportunities to marketers worldwide.

Free Webinar - Google Local, Yelp, and AdWords - Content

       * Why Local Search Matters, Now More than Ever
       * Google Local / Google Places: How Listings Work in the Real World
       * Google Places: Getting Your Free Listing
       * Yelp: Claiming Your Listing, Working with Reviews
       * AdWords: Paid Local Opportunities
       * SEO for Local: Free SEO Opportunities to Claim Your Local Visibility

About JM Internet Group
The JM Internet Group provides SEO training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.

Contact:
JM Internet Group, Media Relations
Web. http://www.jm-seo.org/
Email. jm.internetgroup@gmail.com
Tel. +1-510-713-2150

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JM Internet Group offers online SEO training classes and courses for marketers and small businesspeople. People interested in getting to the top of Google, Yahoo, and/or Bing - Search Engine Optimization - benefit from our online SEO training classes.