New market study, "Serbia Food & Drink Report Q3 2010", has been published

New Food and Beverage research report from Business Monitor International is now available from Fast Market Research
 
May 30, 2010 - PRLog -- In BMI's Q310 Food and Drink Business Environment Ratings (BER) matrix for the 15 key Emerging European markets, Serbia remains in 11th place. While per capita alcoholic beverage consumption receives a maximum score and its food consumption forecast is reasonable, in comparison to its peers, major drawbacks continue to include the low GDP per capita levels, the persistence of grey economy, widespread unemployment and some unresolved political issues. Nevertheless, given its recent progress towards membership of the European Union (EU), with the country having now submitted a formal application to the bloc, Serbia's food and drinks sector is considered to have substantial long-term potential, which is likely to be increasingly explored by leading foreign companies.

In February 2010, Western Europe-focused French mass grocery retail (MGR) giant Carrefour tied up a new joint venture (JV) with Greek retailer Marinopoulos to target the Balkan region. Partners for nearly 17 years, Carrefour and Marinopoulos operate more than 500 stores across Bulgaria, Cyprus and Greece. BMI believes that among the markets the new JV is likely to target, namely Albania, Bosnia, Croatia, Macedonia, Montenegro, Serbia and Slovenia, Croatia and Serbia will probably assume priority over the short-to-medium term. Leveraging off their existing strategic alliance, the new Carrefour-Marinopoulos JV is expected to pursue principally organic growth, with hypermarket and supermarket openings anticipated - under the Carrefour franchise. The expansion of modern retail formats will also increase consumer exposure to foreign-made and luxury food and drinks products, with competitive pricing strategies continuing to target higher volumes.

Additionally, we anticipate that Serbia's agri-trade surplus will strengthen over the long term. Closer links with the EU will provide Serbia with access to the markets of member states, which are becoming increasingly important to the country. Serbia is already a worldwide leader in the volume exports of raspberries, for example. According to statistics compiled by the US Ministry of Agriculture, Serbia topped the global exports table - with 63,300 tonnes in 2009 - and was also the second-largest producer, after the US.

On the downside to our forecasts for food and drinks values, political tensions across the Western Balkans remain elevated, and we caution that 2010 offers little hope for the resolution of any of the wide array of long-standing bilateral disagreements between Serbia, Montenegro and Kosovo. Additionally, although these economies were spared the worst of the regional downturn, owning to limited capital market integration with Western Europe, a marked drop-off in remittance inflows and weak external demand from key trading partners will ensure that a more pronounced macroeconomic recovery is off the cards. That said, a combination of emergency financing agreements with the International Monetary (IMF) and the 'Vienna Initiative' will ensure that the odds of a worst-case crisis scenario emerging are also minimal.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/61115_serbia_food_drink_report...

Partial Table of Contents:

Executive Summary
SWOT Analysis
- Serbia Food Industry SWOT
- Serbia Drink Industry SWOT
- Serbia Mass Grocery Retail Industry SWOT
Business Environment
- BMI's Core Global Industry Views
- Table: BMI's Core Views For The Food & Drink Industry
- CEE Business Environment Regional Overview
- Table: Emerging Europe Food And Drink Business Environment Ratings Q3 2010
- Serbia's Food And Drink Business Environment Rating
- Macroeconomic Outlook
- Table: Serbia - Economic Activity
Food
- Industry Forecast Scenario
- Food Consumption
- Table: Serbia Food Consumption Indicators - Historical Data And Forecasts
- Confectionery
- Table: Value Sales Of Serbia's Confectionery Sector - Historical Data And Forecasts
- Canned Food
- Table: Value/Volume Sales of Serbia's Canned Food Sector - Historical Data And Forecasts
- Trade
- Table: Serbia Food And Drink Trade* Indicators - Historical Data and Forecasts
- Industry Developments
- Market Overview
- Food Consumption
- Food Production
- Leading Players
- Confectionery
- Canned Food
- Trade
- Agriculture
- Dairy Production
- Sugar Production
- Organic Agriculture
Drink
- Industry Forecast
- Alcoholic Drinks
- Table: Serbia Alcoholic Drinks Sector - Value/Volume Sales - Historical Data And Forecasts
- Soft Drinks
- Table: Serbia Soft Drinks Sector - Value/Volume Sales - Historical Data And Forecasts
- Hot Drinks
- Table: Serbia Hot Drinks Sector - Value Sales - Historical Data And Forecasts
- Industry Developments
- Market Overview
- Alcoholic Drinks
- Beer
- Spirits
- Wine
- Soft Drinks
- Hot Drinks
Mass Grocery Retail
- Industry Forecast Scenario
- Table: Serbia Mass Grocery Retail Sales By Format - Historical Data And Forecasts
- Table: Serbia - Sales Breakdown by Retail Format Type (As % Of Total)
- Industry Developments
- Market Overview
- Leading Players
- Mercator - Private Label As % Of Product Sales In Foreign Markets
- Table: Structure Of Serbia's Mass Grocery Retail Market By Estimated Number Of Outlets, 2002-2009
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Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=6111...

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
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