Says Alok Saxena, Director of the Rs 600 crore Elder Pharmaceuticals Limited, “When we expanded our R&D centre by adding about 50 scientists over the last one year, our primary goal was to concentrate on NDDS rather than molecule research. The technology in developing the chewable form of COQ10 is a unique technology & Elder is in the process of filing for worldwide patents also.”
Launched through the ethical route under the brand name of Ecozyme, this nutraceutical helps build immunity and is effective in fighting Cardiovascular diseases, neurogenerative diseases particularly Parkinsons & Alzheimer’s, Migraine, hypertension and diabetes. The company believes that Ecozyme will be prescribed by physicians to a larger patient population (esp. those above 50) and is targeting sales of about Rs 30 crore by 2012. The company has a tie-up with M/s Gnosis Labs, Italy for the purchase of the API.
Elder Pharma already has a major presence in the nutraceutical market with a range of products like Eldervit ZC, Nephrocaps, IMBRAN from Daiwa of Japan, Elmecob & Phytomega from Enzymotec of Israel. This has facilitated Elder to capture a sizeable share of the nutraceutical market segment. Thus, addition of Ecozyme to the product portfolio of Elder Pharma would lead to a consolidation of its presence in this segment. From: Mitesh M Kapadia, Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services, B-603, Samajdeep, Near Bhanu Park/Seasons Restaurant, Adukia Road, Off S V Road, Kandivli (W), Mumbai 400 067. INDIA. Tel: (91 22) 28625131/32. Fax: (91 22) 28625133. Email: firstname.lastname@example.org. URL: www.publicrelationindia.com
About Elder Pharmaceuticals Limited: The Rs 700 crore Elder Pharmaceuticals Limited is headquartered in Mumbai, India and has presence in niche therapeutic segments like Women’s healthcare, Wound care, Nutraceuticals /vitamin Supplements, Cardiology, Diabetes, Dermatology, Antibiotics and CNS. It is the market leader in calcium supplements (Shelcal), wound healing and injectable B12 vitamin. The company has a judicious mix of drug formulations, and active pharma ingredients (APIs). It has 6 manufacturing plants in India located in Maharashtra, Uttarakhand & Himachal Pradesh. The company has a state-of-the-
# # #
SENTINEL PUBLIC RELATIONS PVT LTD provides services in the field of Public Relationslike Public relations planning, Media relations (news releases, press conferences, media briefings, one-on-one Interviews, plant visits), Crisis Communications, etc.