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Follow on Google News | Targeted Email Helps American Greetings Interactive Boost Customer Engagement 13%Interactive Marketing Firm Helps Clients Convert Customers Using ExactTarget
By: Metrics Marketing Group Developed by Cleveland-based Metrics Marketing Group and powered by ExactTarget, the campaign boosted email clicks and opens by enabling the online card giant to build and send emails based on segmenting their customer database with more than 15 unique attributes including customers’ account status and history. “With the ability to more easily contour how we talk with our different customers in email, we increased consumer engagement and saw a steady climb in subscription rates,” said Adrienne Sender, marketing specialist at American Greetings Interactive. “By using the ExactTarget platform, we increased efficiency and streamlined our email implementation process.” Using ExactTarget’ “American Greetings Interactive’ In addition to email, American Greetings Interactive will continue to expand its online marketing efforts through social media. The company plans to grow its social media marketing this year with additional features and functionality on Facebook and Twitter to enable content sharing and increased customer interaction. “Marketers today are managing more channels than ever before and are constantly looking for ways to increase efficiency and performance,” The news of American Greetings Interactive’ About Metrics Marketing Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing by providing the following services: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at www.metricsmarketing.com. About ExactTarget ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’ Media Contacts: Frank Cirillo (American Greetings) – 216-252-7300 x4806 or frank.cirillo@ Megan Smargiasso (Metrics Marketing) – 440.471.6011 or msmargiasso@ Mitch Frazier (ExactTarget) Lauren Sanders (Dittoe PR for ExactTarget) # # # About Metrics Marketing Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing by providing the following services: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at www.metricsmarketing.com. End
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