New Blogging Service to Assist Companies in their Social Media Branding Expected to Be an Online Hit

With business blogs exploding, companies are discovering the complexities of blogging. Southwest Advertising & Marketing Company has created a new service to support in the development of blog content for small and medium sized businesses.
 
May 28, 2010 - PRLog -- Southwest Advertising & Marketing Company has begun offering its latest online service to assist companies in the development and maintenance of business blogs. Consumers are now expecting businesses to use social media as part of their customer service. While most social media tools are free, they can be time consuming and especially in today’s business environment, time equals money. Southwest Advertising & Marketing Company is able to offer a cost-effective full blogging service which includes producing a custom blog and then utilizing professionals and unique software tools to create regular and personalized content.

It is estimated that approximately 20% of all U.S. businesses and 5% of small businesses in the U.S. have a business blog. Businesses are realizing the numerous advantages that come with blogging as 2010 is seeing a significant increase in business blog registrations. Online users read blogs and use them to find information. Blogs develop a relationship with consumers which result in customer trust and loyalty. Another advantage is that blogs tend to rank higher in search engines because Google and Yahoo love consistent and new content! Companies will often link their websites to their blog content and consequently the company website also becomes the beneficiary of higher search engine ranking. For companies that have their blog interconnected within their website, creating an additional blog that is not connected to the main website will generate more online traffic for company from other areas of the internet.

Maintaining a blog with new content on a regular basis is difficult and time consuming and often the downfall of blogs. According to Technorati which tracks blogs, almost half of blogs are not updated regularly. Hubspot an internet company found that blogs increase web traffic by 55% but when a business stops or inconsistently posts content, traffic to main website significantly drops.

Other difficulties in developing fresh and new content for owners, managers, and employees are that they do not have the combination of technical, writing and marketing skills. Articles need to be researched, written and edited since the primary purpose of business blogs is ultimately the branding of a product or service. Writers also need to possess technical, marketing and sales skills. Content often includes subtle soft sales techniques and the accurate placement of keywords and tags for search engine optimization.  

Southwest Advertising & Marketing Company has developed a streamlined system that produces high quality customized content on a consistent basis. By focusing on several key industries rather than a wide spectrum of businesses, they are able to cultivate the expertise that is needed to build an online brand at an affordable cost.

Southwest Advertising & Marketing maintains All About Cars Online; an informative website which offers extensive articles, research and referrals to the public related to cars, boats, motorcycles, and recreational vehicles.  They are confident that their knowledge of transportation industries will result in a superior cost-effective blogging service that dealers will find valuable to growing their online presence.

In the near future, Southwest Advertising & Marketing Company plans on duplicating its marketing strategy and full blogging services to the veterinary, health and beauty industries.

For more information go to: http://www.southwestmarketing.blog.com and http://www.allaboutcarsonline.com

Top view their blogging presentation go to: http://www.screencast.com/t/ODYxNjQz

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Southwest Advertising & Marketing Company provides professional blogging services to select industries and maintains www.allaboutcarsonline.com an extensive transportation related website. For more information visit us at www.southwestmarketing.blog.com.
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