Headlined by reality TV star Syrus, The BK® NEXT BEST MOVE (SM) Crew searched for great moves off the court through community service and encouraging others to do the same. From jumping behind the counter to serve customers, make them smile, pose for a picture and even challenge them to a “dance off”, each location also had AMEX gift card giveaways for customers as well as rewards for outstanding employees.
“I would like to personally thank the St. Louis area residents, the supportive customers and the amazing team at Liberty Restaurant Group for having us. This tour would not be the same without their efforts. Being able to make an impact in one person’s life makes this all worth it so we’re thankful that so many of you came out. Thank you St. Louis,” says Syrus, celebrity host for BK® The NEXT BEST MOVE (SM).
While in the St. Louis area the Crew visited lifestyle destinations, local attractions, clothing stores and community centers in the NEXT BEST MOVE (SM) branded tour bus.
“Taking a non-traditional approach The Liberty Restaurant Group model focuses its’ efforts on actively participating with our customers and the community they live in rather than always utilizing store marketing. The NEXT BEST MOVE (SM) was an important part of our community service movement which includes our Memorial Day weekend capital raise for HavenHouse where all monies collected will be used to purchase much needed laundry detergent for HavenHouse and their guests,” says Kelly Hasty, Liberty Restaurant Group.
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