Attachment
Nairobi Kenya: Ms. Bekele said, "the role of DCA was launched to support the “.Africa” initiative, while at the same time there was a need to address the Internet governance policy gaps that exist between Africa and the rest of the world". " We think the “.Africa” name will assist in building an African brand primarily to contribute to economic growth.
This brand will provide an amazing platform to expand businesses and their brands and provide advanced marketing and advertizing techniques. This will further promote continental and regional integration for businesses. It will allow Africa to be part of the global ICT village as all registered could reach the world by click of a second.
The whole project would drive subscription to the Internet, which helps people to be part of the knowledge and the Internet society, where the next generation of business models and innovation takes place, which should in turn increase profits, and spur economic growth through employment".
Link to Interview:
http://www.cio.co.ke/
