May 27, 2010
-- MUCHACHOMALO is more than just a brand of underwear, it’s a way of life. And to MUCHACHMALO and its fans, that means ‘life’s a party’. Take a browse through MUCHACHOMALO’
s online shop at http://www.muchachomalo.es/
shop/ and you’ll quickly get an idea of the kind of people that love this funky young brand: fun-loving, outgoing, sexy, hot-blooded chicos and chicas that revel in their inner bad boy or girl! The style of the collections reflects the tastes and passions of the MUCHACHOMALO customer; so much so that a social community of fans has built up around this hot new clothing brand.
MUCHACHOMALO was already an established and popular brand of men’s underwear and urban streetwear in Holland when it emerged on to the Spanish scene in 2008. Since then, it has become one of the fastest-growing young brands in Spain, combining the urban and beach culture that the Spanish love so much. MUCHACHOMALO boardshorts and women’s beachwear can now be seen up and down the beaches of Spain and the underwear range has become a fixture in many of the top retail outlets around the country.
Since it’s Spanish launch, the range has expanded to include women’s underwear, which has proved highly popular, as well as children’s underwear for mini MUCHACHOMALOs!
As the range has widened so has the MUCHACHOMALO customer base – more than just customers, many have become fans, interacting with the brand through the social media community on Facebook (‘muchachomalo España’), Twitter (‘muchachosmalo españa’, note the ‘s’) and Tuenti (‘muchachomalo España’). Like-minded fans can chat online and find out the latest upcoming MUCHACHOMALO launches, parties, exhibitions and new collections. This way they can not only love having the clothes but also love living the MUCHACHOMALO way of life. To find out more about how to join the MUCHACHOMALO community and to browse the online range, visit http://www.muchachomalo.es/shop/
Editor’s Note: MUCHACHOMALO (http://www.muchachomalo.es/
shop/) is represented by the digital marketing specialists and SEO provider Jumping Spider Media. Please direct all press queries to Louise Byrne. Email: email@example.com or call: +44 (0)20 3070 1959 / +34 952 783 637.