Social Media Marketing and Communications Guide for Natural Health Businesses Goes Live

May 25, 2010 - PRLog -- When business coach Justice Marshall was hired to give a presentation on Twitter, Facebook and Blogging to one of Canada's top natural health products (NHP) companies, he did an independent assessment of the industry's overall performance in the area of social media marketing and communications.

What he discovered surprised and inspired him:

"The Canadian natural health and wellness industry overall was lagging about 5 years in terms of online marketing and web strategy. Many large, reputable companies still had static, brochure type websites. The companies that were using social media like Twitter and Facebook were obviously struggling to understand and leverage the medium. I immediately saw an opportunity to help pull the industry forward... big time."

Justice now manages social media for two national brands, and helps natural health and wellness businesses worldwide craft custom social media strategies.

Plus he's launched SocialNature.ca, an online guide to social media marketing and communications for the natural health and wellness industries.

SocialNature.ca is his contribution to an industry and lifestyle that hold a lifetime of personal experience and memories. All businesses are welcome to use the guide - whether they're a client or not. This attitude of generosity underlines the social media success principles that Marshall espouses.

"I believe generosity is a key principle of success, especially when it comes to using social media. Providing real value to your community or customers is what it's all about. That's what I try to model every day with Social Nature."

Since he began educating natural health and wellness businesses in 2009, Justice has seen significant results.

"I see new natural health and wellness businesses showing up on twitter and facebook almost daily. Their understanding and use of social media channels seems to be improving. I'm getting huge interest in my online guide. I just spoke to a packed room of health food industry insiders at the CHFA Expo West show in Vancouver, and I was getting a lot of enthusiasm and very intelligent questions."

View Social Nature - The Social Media Marketing & Communications guide for Natural Health and Wellness insiders at:
http://www.socialnature.ca/