Don't be this guy!
Daily I am more and more frustrated when I open up my local rag mags to find businesses that continue to target the absolute wrong target market.
The #1 rule in marketing has always been the same, "KNOW YOUR MARKET".
If you ignore this simple rule you are doomed to fail because you'll have no idea where to look for your clients. Going in to business blind is never a good idea.
In today's economic climate, the endlessly changing market conditions can be difficult to stay on par with. When we have an opportunity to advance, naturally we should seize it. So might it not be a good idea that if your competition is neglecting something like online marketing, that maybe you shouldn't? That would give you the advantage and once again, any advantage is good for business.
Essentially it is important for us to understand that when life throws us a curve ball...we open up the glove for the catch and seize the moment.
But to answer the real question we started with:
COSTA RICA MARKETING
Costa Rica marketing (http://www.sellingcr.com) is absolutely not overrated however it is highly underestimated and more often than not, overlooked.
In the US and Canada, this form of marketing is given top priority and advertising agencies are overwhelmed with clients looking to gain that edge on their competition and advance their businesses to the next level. However it appears to be the reverse here in Costa Rica. Possibly it is because of lack of education on the benefits of online marketing. Whatever the case we hope to do our part in bringing awareness to the subject so that businesses can begin to target their correct markets and increase business.
Photo:
http://www.prlog.org/
